Connect Facebook Custom Audiences to Looker Without SQL

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful marketing tool that allows enterprise companies to target their advertising efforts towards specific segments of their customer base. By leveraging customer data such as email addresses, phone numbers, and website activity, businesses can create custom audience lists and deliver highly relevant ads to improve conversion rates and ROI. This targeted approach not only increases ad effectiveness but also enhances the overall customer experience.

What is Looker?

Looker is a modern data analytics and business intelligence platform designed to help enterprise companies visualize, explore, and understand their data. By connecting to various data sources, Looker enables businesses to create interactive dashboards, generate custom reports, and make data-driven decisions. With its powerful data modeling capabilities and easy-to-use interface, Looker empowers companies to unlock valuable insights, optimize operations, and drive growth.

Connecting Facebook Custom Audiences to Looker

Connecting Facebook Custom Audiences to Looker can be achieved through the following steps:

  • Export data from Facebook Custom Audiences using Facebook Ads API or a third-party tool.
  • Store the exported data in a supported data warehouse or storage system, such as Google BigQuery, Amazon Redshift, or Snowflake.
  • Create a new connection in Looker to the data warehouse where the Facebook Custom Audiences data is stored.
  • Configure the connection settings, such as database host, port, username, and password, in Looker.
  • Model the Facebook Custom Audiences data using Looker's LookML language to define the relationships between tables, calculations, and aggregations.
  • Create visualizations and dashboards in Looker to analyze and explore the Facebook Custom Audiences data.
  • Alternatively, use a dedicated solution like Improvado to simplify the process and automatically extract and load data from Facebook Custom Audiences to Looker, eliminating the need for manual data exports and complex configurations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Looker with Improvado

Improvado is the best solution to connect Facebook Custom Audiences to Looker for several reasons. First, it provides a seamless and automated data integration process that saves time and resources by eliminating the need for manual data exports and complex configurations. With Improvado's pre-built metrics and dimensions, you can easily extract and load data from Facebook Custom Audiences to Looker, ensuring accurate and up-to-date information for analysis. Furthermore, Improvado's platform is highly scalable, allowing it to handle large volumes of data from multiple marketing and sales data sources. Finally, Improvado's team is committed to providing high-quality customer support to help you quickly resolve any issues and customize the solution to fit your unique business needs.

Summary of connection Facebook Custom Audiences to Looker

In summary, connecting Facebook Custom Audiences and Looker is a powerful way for enterprise companies to analyze their targeted advertising efforts and make data-driven decisions. By using Improvado's automated data integration solution, businesses can easily centralize their marketing and sales data, visualize Facebook Custom Audiences data in Looker, and unlock valuable insights. With its scalability, customization, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for connecting Facebook Custom Audiences and Looker. Book a call with an expert to learn more about how Improvado can help your business succeed.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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