Connect Facebook Custom Audiences to Google Sheets for Real-Time Data Flow

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What is Facebook Custom Audiences?

Facebook Custom Audiences is a powerful marketing tool that allows enterprises to target their advertising campaigns more effectively by leveraging customer data. By creating custom audiences based on specific criteria, companies can tailor their marketing messages to engage with the most relevant users. This helps in improving overall ad performance, maximizing return on investment, and reducing costs associated with broad targeting.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that enables businesses to manage, analyze, and visualize data collaboratively. It offers a convenient and accessible solution for enterprises, allowing multiple users to simultaneously work on a document, track changes in real-time, and share data quickly across the organization. Google Sheets is particularly helpful for companies that require a centralized location for their data and a flexible platform for data analysis and reporting.

Connecting Facebook Custom Audiences to Google Sheets

Some ways to connect Facebook Custom Audiences to Google Sheets include:

  • Using third-party data connectors, such as Supermetrics or, that facilitate data transfer between Facebook Custom Audiences and Google Sheets.
  • Developing a custom-built solution using APIs, which requires technical expertise and knowledge of both Facebook Custom Audiences and Google Sheets platforms.
  • Automating data extraction from Facebook Custom Audiences using web scraping tools, but this method can be unreliable and may require continuous maintenance.
  • Employing a data extraction and load (EL) tool like Improvado to handle the entire data pipeline, from extraction to visualization in Google Sheets, providing a more robust and scalable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Facebook Custom Audiences to Google Sheets with Improvado

Improvado is the preferred choice for connecting Facebook Custom Audiences to Google Sheets because it simplifies the process of data extraction, transformation, and normalization. This advanced marketing analytics platform goes beyond just data transfer, offering an extensive data dictionary with customizable metrics and dimensions that can be automatically extracted from Facebook Custom Audiences. Unlike other data connectors, Improvado is designed to handle large volumes of data, making it ideal for large enterprises.

Additionally, Improvado offers unparalleled customization and scalability, enabling businesses to tailor their data pipelines to their specific needs. Its high-quality customer support ensures that any issues are addressed promptly, minimizing disruptions to your data flow. By centralizing all marketing and sales data, Improvado empowers decision-makers with accurate and reliable insights to drive their marketing strategies.

Summary of connection Facebook Custom Audiences to Google Sheets

In summary, connecting Facebook Custom Audiences and Google Sheets can significantly improve marketing data analysis and visualization for enterprise companies. Improvado is the ideal solution for this integration, offering scalability, customization, and a high level of customer support. Its ability to process large volumes of data and centralize all marketing and sales data ensures that businesses have accurate insights to make informed decisions. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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