Connect Amobee to Looker Studio to Get Analysis-Ready Data

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What is Amobee?

Amobee is a leading marketing technology platform, providing end-to-end advertising solutions for enterprise companies. By integrating and optimizing data from multiple sources, Amobee enables businesses to make data-driven decisions and execute effective marketing campaigns across various channels. With its robust data analytics capabilities, Amobee helps enterprises gain insights into customer behavior, improve targeting, and maximize marketing ROI.

What is Looker Studio?

Looker Data Studio is a powerful data analytics and visualization platform designed for enterprise businesses. It allows users to explore, analyze, and share real-time data from multiple sources in a unified, easy-to-use interface. With Looker Data Studio, marketing and analytics teams can create interactive reports and dashboards to track KPIs, monitor trends, and make data-driven decisions. By leveraging Looker Data Studio's advanced data modeling and visualization features, enterprises can uncover insights and drive better business outcomes.

Connecting Amobee to Looker Studio

Connecting Amobee to Looker Data Studio can be done through several steps:

  • Export data from Amobee in a format that can be easily imported into Looker Data Studio, such as CSV or JSON.
  • Set up a data warehouse to store and process the exported Amobee data. Popular choices include Google BigQuery, Amazon Redshift, and Snowflake.
  • Import the exported Amobee data into the data warehouse using a data connector for Looker Data Studio Amobee or a custom-built ETL process.
  • Connect Looker Data Studio to the data warehouse, allowing it to access the imported Amobee data.
  • Create custom data models in Looker Data Studio to organize and analyze the Amobee data.
  • Build interactive reports and dashboards in Looker Data Studio to visualize Amobee data and gain valuable insights.
  • Instead of dealing with complex data extraction, transformation, and loading processes, consider using Improvado to efficiently connect Amobee to Looker Data Studio.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Looker Studio with Improvado

Improvado is a powerful marketing analytics platform that simplifies the process of connecting Amobee to Looker Data Studio. With Improvado, users can easily extract data from Amobee, transform and normalize it, and load it into Looker Data Studio for visualization and analysis. The platform offers a wide range of metrics and dimensions that can be automatically extracted from Amobee, allowing users to gain valuable insights without the need for custom ETL processes. Furthermore, Improvado's advanced data pipeline and robust API enable seamless integration with Looker Data Studio, reducing the time and effort required to connect both platforms.

By using Improvado to connect Amobee to Looker Data Studio, enterprises can benefit from its scalability, customization, and high-quality customer support. The platform is capable of processing large volumes of data, making it an ideal choice for large enterprises with extensive marketing and sales data. Additionally, Improvado's dedicated support team is always available to help users with any issues or questions they may have during the integration process.

Summary of connection Amobee to Looker Studio

In summary, connecting Amobee to Looker Data Studio can be a complex process, involving data extraction, transformation, and loading, as well as setting up a data warehouse and creating custom data models. However, with Improvado, enterprises can streamline this process and gain valuable insights from their Amobee data, visualized in Looker Data Studio. Improvado's solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the best choice for enterprises looking to centralize their marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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