Connect Amobee to Grafana Without SQL

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What is Amobee?

Amobee is a leading marketing technology company that enables large enterprises to plan, execute, and optimize their marketing campaigns across various channels. By leveraging Amobee's advanced analytics and insights, businesses can make data-driven decisions to optimize their marketing strategies and drive revenue growth. With Amobee, enterprises can effectively target the right audience, measure campaign performance, and maximize return on investment (ROI).

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform that allows enterprises to create and share interactive, real-time dashboards. By connecting Grafana to various data sources, businesses can gain a comprehensive view of their key metrics and make informed decisions. Grafana's powerful visualization capabilities enable organizations to analyze, troubleshoot, and optimize their systems and applications, resulting in improved performance and efficiency.

Connecting Amobee to Grafana

To connect Amobee to Grafana, follow these steps:

  • Configure an API key in Amobee by navigating to the API settings in the Amobee platform and creating a new API key with the necessary permissions.
  • Install and configure the Amobee data source plugin for Grafana. This plugin allows Grafana to connect to Amobee and fetch the required data for visualization.
  • Provide the Amobee API key and other necessary credentials during the plugin configuration process.
  • Once the plugin is configured, use Grafana's query editor to build custom queries to fetch data from Amobee. This data can then be visualized using Grafana's built-in visualization tools.
  • For more advanced use cases, create custom scripts or tools to extract and load data from Amobee to Grafana as needed.
  • Consider using Improvado to connect Amobee to Grafana instead of other methods, as it offers a more streamlined and efficient solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Grafana with Improvado

Connecting Amobee to Grafana with Improvado provides several advantages. Improvado is a powerful marketing analytics platform that simplifies data extraction, transformation, and visualization. By using Improvado, you can easily connect Amobee to Grafana without any custom coding or complex configurations. Improvado's pre-built connectors enable seamless integration between Amobee and Grafana, allowing you to access a wide range of metrics and dimensions automatically. Furthermore, Improvado's data normalization and transformation features ensure that the data is clean, consistent, and ready for visualization in Grafana.

Summary of connection Amobee to Grafana

In summary, connecting Amobee and Grafana is a powerful way for enterprises to visualize and analyze their marketing data. By using Improvado, businesses can easily connect Amobee to Grafana and take advantage of its comprehensive data pipeline, including data extraction, transformation, normalization, and visualization. With Improvado, enterprises can scale their marketing analytics efforts, customize their data pipelines, and rely on high-quality customer support. Additionally, Improvado's ability to process large volumes of data and centralize marketing and sales data makes it an ideal solution for large enterprises. To learn more about how Improvado can help you connect Amobee to Grafana, book a call with one of our experts today.

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