Connect Adobe Advertising Cloud to Tableau Automatically

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What is Adobe Advertising Cloud?

Adobe Advertising Cloud is a comprehensive digital advertising solution that enables enterprise companies to efficiently manage and optimize their advertising campaigns across various digital channels. By leveraging advanced targeting and automation capabilities, businesses can drive better engagement, increase ROI, and gain deeper insights into their marketing performance.

What is Tableau?

Tableau is a powerful and intuitive data visualization tool that helps enterprise companies transform raw data into actionable insights. With its easy-to-use interface and robust analytical capabilities, Tableau enables users to create interactive dashboards, generate customized reports, and uncover hidden trends in their data. By leveraging Tableau's capabilities, businesses can make data-driven decisions and drive growth more effectively.

Connecting Adobe Advertising Cloud to Tableau

Connecting Adobe Advertising Cloud to Tableau can be achieved through several methods:

  • Exporting data from Adobe Advertising Cloud and importing it into Tableau: Users can manually export data from Adobe Advertising Cloud in CSV or Excel format and import it into Tableau to create visualizations and dashboards. However, this method can be time-consuming and may lead to data inconsistencies due to the manual process involved.
  • Using a custom API integration: This method involves writing custom scripts to extract data from Adobe Advertising Cloud and load it into Tableau. While this approach offers better automation compared to manual export/import, it requires advanced technical skills and constant maintenance to ensure seamless data flow.
  • Utilizing a third-party data connector: Many data connectors are available in the market that can facilitate seamless integration between Adobe Advertising Cloud and Tableau. These connectors fetch data from Adobe Advertising Cloud and load it into Tableau, enabling users to create visualizations and dashboards with ease. However, some connectors may have limitations in terms of the metrics and dimensions they can extract.
  • Using Improvado: An all-in-one marketing analytics platform, Improvado offers a seamless and robust way to extract data from Adobe Advertising Cloud and load it into Tableau. Improvado's solution automates the entire process, ensuring accurate and up-to-date data in your Tableau visualizations.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Adobe Advertising Cloud to Tableau with Improvado

Improvado is the best solution for connecting Adobe Advertising Cloud to Tableau due to several reasons:

  • Scalability: Improvado can handle large volumes of data without compromising performance, making it suitable for enterprise-level use cases.
  • Customization: The platform allows users to customize their data pipelines, ensuring that they have access to the exact metrics and dimensions they need. Improvado's data dictionary offers an extensive list of available report types, making it easy to extract relevant data from Adobe Advertising Cloud.
  • High-quality customer support: Improvado's dedicated support team is always available to assist users with any issues or questions related to the platform.
  • Centralized data: Improvado not only connects Adobe Advertising Cloud to Tableau but also supports integration with other marketing and sales platforms, enabling users to centralize their data and gain a holistic view of their marketing performance.

Summary of connection Adobe Advertising Cloud to Tableau

In summary, connecting Adobe Advertising Cloud and Tableau can be achieved through various methods, but Improvado stands out as the best solution due to its scalability, customization, high-quality customer support, and ability to handle large volumes of data. With Improvado, users can centralize marketing and sales data and leverage the power of Tableau to visualize and analyze their Adobe Advertising Cloud data effectively. To learn more about how Improvado can help you connect Adobe Advertising Cloud to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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