Visualization platforms
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Google Looker Studio

Looker Studio Integration for Report Analytics

Track dashboard views, user engagement, and report performance from Google Looker Studio. Send visualization metrics to Snowflake or Power BI.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect marketing data to Looker Studio

Improvado sends marketing data directly to Google Looker Studio through BigQuery, Google Sheets, or direct API connections. Extract metrics from Facebook Ads, Google Ads, TikTok, and 500+ other platforms without building individual connectors. Your dashboards update automatically with fresh campaign data, eliminating manual data preparation. Set refresh intervals from real-time to daily based on your reporting needs.

Google Looker Studio Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Google Looker Studio + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified metrics for cross-platform dashboards

Improvado's Marketing Common Data Model (MCDM) ensures all platforms speak the same language in Looker Studio. Cost-per-click from Google Ads and Facebook Ads appear as identical metrics, enabling accurate cross-platform comparisons. Build unified dashboards that show true marketing performance without worrying about metric naming differences. The MCDM covers attribution, UTM parameters, audience data, and 500+ standardized fields.

Use Cases

What users ask their Google Looker Studio integration

Cross-channel
Build real-time marketing performance dashboards combining all paid and organic channels
12 hrs → 30 min
Budget optimization
Create automated client reports with branded templates and scheduled email delivery
8 hrs → auto
Executive reporting
Monitor campaign performance across Facebook, Google, and LinkedIn in one executive view
5 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How does Improvado connect to Google Looker Studio?
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Improvado connects via BigQuery, Google Sheets, or direct data connectors depending on your setup. BigQuery offers the best performance for large datasets, while Google Sheets works well for smaller data volumes.
Can I use Improvado data with Looker Studio's built-in connectors?
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Yes, Improvado complements Looker Studio's native connectors by adding 500+ marketing platforms that Google doesn't support. You can combine Improvado data with Google Analytics, Search Console, and other built-in sources in the same dashboard.
How fast do dashboards update with Improvado data?
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Update frequency depends on your data source and Improvado plan. Most platforms refresh hourly or daily, with enterprise customers getting real-time updates for supported sources like Google Ads and Facebook Ads.
Does Improvado support Looker Studio calculated fields?
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Absolutely. Improvado provides raw metrics that work perfectly with Looker Studio's calculated fields, parameters, and data blending features. You can create custom KPIs, ratios, and aggregations using Improvado data as the foundation.
Can I share Looker Studio dashboards with Improvado data?
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Yes, sharing works exactly like standard Looker Studio dashboards. Viewers see live data without needing Improvado access, making it perfect for client reports and executive dashboards.
What's the data volume limit for Looker Studio integration?
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Limits depend on your connection method. BigQuery handles unlimited data volume, Google Sheets supports up to 10 million cells, and direct connectors vary by source. We help optimize data structure for your specific needs.