Connect Salesforce Marketing Cloud to Grafana with Zero API Maintenance

Empower your marketing analytics with automated data connections using Improvado.

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful marketing automation platform designed for large enterprises. It offers a comprehensive suite of tools to manage customer data, create personalized marketing campaigns, and analyze the performance of marketing efforts across various channels. Enterprise companies benefit from using Salesforce Marketing Cloud by gaining a unified view of their customers, increasing the efficiency of their marketing efforts, and improving overall customer satisfaction and loyalty.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that enables users to create customizable, interactive dashboards for analyzing real-time data from a wide range of data sources. Enterprise companies benefit from using Grafana by gaining powerful insights into their data, allowing for more informed decision-making, improved performance monitoring, and increased efficiency in various business processes.

Connecting Salesforce Marketing Cloud to Grafana

Connecting Salesforce Marketing Cloud to Grafana can be achieved through several methods:

  • Use the native Salesforce Marketing Cloud API to extract data and load it into a compatible data source supported by Grafana.
  • Employ a third-party data connector for Grafana that supports Salesforce Marketing Cloud as a data source.
  • Develop a custom solution to extract data from Salesforce Marketing Cloud and import it into Grafana, either by building a custom connector or using scripts to automate data extraction and import.
  • Utilize a data integration platform, such as Improvado, to streamline the process of connecting Salesforce Marketing Cloud to Grafana. Improvado provides a complete data pipeline solution, handling data extraction and load, data transformation and normalization, and data visualization, making it an ideal choice for large enterprises looking to centralize their marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce Marketing Cloud to Grafana with Improvado

Improvado stands out as the best solution to connect Salesforce Marketing Cloud to Grafana due to its robust features and capabilities. With Improvado, users can access a wide range of metrics and dimensions from Salesforce Marketing Cloud, enabling them to create more comprehensive and insightful visualizations in Grafana. Moreover, Improvado's platform is built to handle large volumes of data, ensuring that even the largest enterprises can analyze their marketing data without performance issues. Additionally, Improvado offers scalability, customization options, and high-quality customer support, making it the ideal choice for large enterprises looking to integrate Salesforce Marketing Cloud with Grafana.

Summary of connection Salesforce Marketing Cloud to Grafana

In summary, connecting Salesforce Marketing Cloud to Grafana enables large enterprises to visualize and analyze their marketing data more effectively. By utilizing Improvado's advanced marketing analytics platform, organizations can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Furthermore, Improvado streamlines the process of centralizing marketing and sales data, making it easier for decision-makers to gain valuable insights and drive business success. To learn more about how Improvado can help your organization achieve its marketing analytics goals, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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