Connect Salesforce Marketing Cloud to Domo with Zero API Maintenance

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a leading customer relationship management (CRM) platform that enables large enterprises to manage their marketing efforts with ease. It offers a suite of tools for email, social media, mobile, and web marketing, as well as data analytics and reporting. By using Salesforce Marketing Cloud, businesses can better target their audience, create personalized campaigns, and ultimately drive more sales and revenue.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform that helps enterprises make data-driven decisions. Domo provides real-time data access, advanced analytics, and interactive dashboards, allowing users to explore and understand their data from various sources. By leveraging Domo, businesses can gain valuable insights, improve collaboration between teams, and optimize their overall performance.

Connecting Salesforce Marketing Cloud to Domo

Connecting Salesforce Marketing Cloud to Domo can be accomplished in several ways:

  • Using Salesforce Marketing Cloud's built-in connectors to link the platform directly to Domo.
  • Utilizing third-party data integration tools, such as Zapier or MuleSoft, to create a seamless data sync between Salesforce Marketing Cloud and Domo.
  • Developing custom integrations using Salesforce Marketing Cloud and Domo APIs, enabling businesses to tailor the connection to their specific needs.
  • Extracting data from Salesforce Marketing Cloud by scheduling regular exports, and then importing the data into Domo using CSV or other file formats.
  • Opting for an advanced marketing analytics platform like Improvado to handle the entire data pipeline, from data extraction and transformation to normalization and visualization in Domo.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce Marketing Cloud to Domo with Improvado

Improvado is the best solution for connecting Salesforce Marketing Cloud to Domo because it simplifies the entire process and offers numerous benefits. With Improvado, you can automatically extract a wide variety of metrics and dimensions from Salesforce Marketing Cloud, saving you time and effort. The platform also handles data transformation and normalization, ensuring that your data is clean and ready for analysis in Domo.

In addition to its robust data handling capabilities, Improvado provides advanced customization options, enabling businesses to tailor the integration to their unique needs. It also offers unparalleled scalability, making it an ideal choice for large enterprises dealing with high volumes of data. Finally, Improvado's exceptional customer support ensures that any issues encountered during the integration process are resolved quickly and efficiently.

Summary of connection Salesforce Marketing Cloud to Domo

In summary, connecting Salesforce Marketing Cloud and Domo is a critical step for enterprises looking to enhance their marketing analytics and make data-driven decisions. Improvado offers the best solution for this task by providing a complete data pipeline, from extraction to visualization. Its scalability, customization, high-quality customer support, and ability to process large volumes of data make it the top choice for businesses seeking to centralize their marketing and sales data. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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