Connect Yandex Display to Grafana Automatically

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What is Yandex Display?

Yandex Display is a powerful digital advertising platform that offers advanced targeting options for enterprise companies. By leveraging Yandex Display, businesses can reach their target audiences and increase brand awareness through a variety of ad formats, such as banners, videos, and native ads. This platform helps organizations optimize their advertising campaigns and achieve better ROI, ensuring their marketing efforts are both efficient and effective.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool used by enterprises worldwide. It enables organizations to create interactive, real-time dashboards that provide insights into various data sources, such as databases, APIs, and applications. Grafana allows users to customize their visualizations, set up alerts, and share dashboards with their teams, making it an invaluable tool for data-driven decision-making and improving overall business performance.

Connecting Yandex Display to Grafana

Connecting Yandex Display to Grafana can be done through several methods:

  • Using a custom API integration: This method requires manual setup and programming expertise, as it involves creating a custom script to fetch data from the Yandex Display API and load it into Grafana.
  • Creating a custom Yandex Display data source plugin for Grafana: This method also involves programming knowledge, as you'll need to develop a custom plugin that can fetch data from Yandex Display and display it in a Grafana dashboard.
  • Using a third-party data connector: Several data connectors can help you fetch data from Yandex Display and load it into Grafana without any manual intervention. However, these tools might not cover all metrics and dimensions, and could also involve additional costs.
  • Connecting Yandex Display to Grafana using Improvado: Improvado is a comprehensive marketing analytics platform that covers the entire data pipeline, from data extraction and load to data transformation and visualization. Improvado simplifies the process of connecting Yandex Display to Grafana, ensuring you have access to all the relevant data you need for your analysis.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Display to Grafana with Improvado

Improvado is the best solution for connecting Yandex Display to Grafana due to its numerous advantages, including:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise organizations with extensive marketing campaigns.
  • Customization: With Improvado, you can customize the data extraction process, ensuring you have access to all the metrics and dimensions you need for your analysis.
  • High-quality customer support: Improvado provides excellent customer support, ensuring your data integration process runs smoothly.
  • Centralization of marketing and sales data: Improvado enables you to centralize all your marketing and sales data, making it easier to analyze and gain insights from various data sources.

Summary of connection Yandex Display to Grafana

In summary, connecting Yandex Display and Grafana is a smart move for enterprise organizations looking to optimize their marketing campaigns and make data-driven decisions. Improvado is the ideal solution for this integration, thanks to its scalability, customization options, high-quality customer support, and ability to process large volumes of data. By centralizing your marketing and sales data, you'll be better positioned to gain valuable insights and improve your overall business performance. If you're interested in learning more about how Improvado can help you connect Yandex Display to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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