Connect Salesforce Marketing Cloud to Chartio for Insightful Visualizations

Accelerate data connection between marketing platforms with Improvado.

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform designed for large enterprises to manage customer data, engagement, and analytics. It helps businesses deliver personalized messages across multiple channels, track customer interactions, and measure the effectiveness of marketing campaigns. By leveraging Salesforce Marketing Cloud, enterprise companies can drive customer engagement, increase conversions, and improve overall marketing ROI.

What is Chartio?

Chartio is a powerful business intelligence (BI) and data visualization tool that enables enterprises to explore, analyze, and visualize their data. With its intuitive drag-and-drop interface, users can create custom dashboards, discover insights, and make data-driven decisions. Designed for large enterprises, Chartio integrates with various data sources, making it easier for companies to centralize their data and visualize KPIs in real-time. This enables organizations to monitor performance, identify trends, and drive growth.

Connecting Salesforce Marketing Cloud to Chartio

Connecting Salesforce Marketing Cloud to Chartio can be done through several methods:

  • Using Salesforce Marketing Cloud's built-in connectors to export data in formats like CSV or JSON, which can then be imported into Chartio.
  • Utilizing a third-party ETL (Extract, Transform, Load) tool to extract data from Salesforce Marketing Cloud and load it into Chartio.
  • Developing a custom integration using the Salesforce Marketing Cloud API, which allows for more control over the data extraction and transformation process.
  • Working with a data connector for Chartio Salesforce Marketing Cloud, such as Improvado, which automates the data extraction, transformation, and load process, providing a seamless connection between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce Marketing Cloud to Chartio with Improvado

Improvado offers the best solution for connecting Salesforce Marketing Cloud to Chartio. Unlike other methods, Improvado's advanced marketing analytics platform covers the entire data pipeline, from data extraction to visualization. With Improvado, you can automate data extraction from Salesforce Marketing Cloud, simplifying the process of importing data into Chartio. The platform also provides a comprehensive data dictionary of available metrics and dimensions, ensuring that you have access to the most relevant data for your analysis.

By using Improvado to connect Salesforce Marketing Cloud to Chartio, you'll gain access to a scalable and customizable solution that can process large volumes of data. This enables you to focus on analyzing and visualizing your marketing data, rather than spending time on manual data extraction and transformation tasks. Furthermore, Improvado offers high-quality customer support, ensuring that you always have the assistance you need when connecting your marketing data sources to BI platforms like Chartio.

Summary of connection Salesforce Marketing Cloud to Chartio

In summary, connecting Salesforce Marketing Cloud and Chartio provides enterprise companies with a powerful solution for managing and visualizing their marketing data. By leveraging Improvado's advanced marketing analytics platform, businesses can automate the data extraction process, centralize their marketing and sales data, and focus on making data-driven decisions. With its scalability, customization options, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal solution for connecting Salesforce Marketing Cloud to Chartio. To learn more, book a call with one of Improvado's experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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