Connect Skai to Grafana for Unbiased Marketing Insights

Empower your marketing analytics with automated data connections using Improvado.

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What is Skai?

Skai is an AI-driven marketing analytics platform, designed to help large enterprises with data-driven decision-making. It combines marketing data from various sources, providing insights into performance, trends, and ROI. By utilizing Skai, enterprise companies can optimize their marketing strategies, allocate resources more efficiently, and improve overall business performance.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring tool, widely used by large enterprises for real-time analytics and dashboards. Offering a user-friendly interface, Grafana allows organizations to visualize data from various sources, create interactive and customizable dashboards, and set up alerts for critical events. By leveraging Grafana, businesses can gain valuable insights, enhance collaboration, and drive data-driven decisions across the organization.

Connecting Skai to Grafana

Connecting Skai to Grafana involves several steps:

  • First, ensure that both Skai and Grafana are set up and properly configured within your organization's infrastructure.
  • Next, identify the data you want to visualize in Grafana, and export it from Skai. This may include metrics on campaign performance, conversion rates, or spend data.
  • Once the data is exported, transform and normalize it to ensure compatibility with Grafana's data format.
  • Set up a data connector for Grafana to import data from Skai, ensuring that the connector supports the desired metrics and dimensions.
  • Configure Grafana to connect to Skai, specifying the data source, authentication credentials, and other necessary settings.
  • Once the connection is established, create custom dashboards in Grafana to visualize Skai data and gain valuable insights.
  • Alternatively, you can use Improvado, an advanced marketing analytics platform, to seamlessly extract and load data from Skai to Grafana, eliminating the need for manual data processing and connector setup.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Skai to Grafana with Improvado

Improvado offers a more efficient and scalable solution for connecting Skai to Grafana. By leveraging Improvado's pre-built connectors, businesses can easily sync Skai with Grafana, eliminating the need for manual data extraction, transformation, and normalization. Improvado's platform offers a comprehensive data dictionary of available report types and metrics that can be automatically extracted from Skai, ensuring a seamless data import process.

Furthermore, Improvado's solution is highly customizable, allowing businesses to tailor their data pipelines and visualizations according to their specific needs. With the ability to process large volumes of data and centralize marketing and sales data across multiple platforms, Improvado ensures that businesses can make data-driven decisions more effectively. High-quality customer support and a dedicated team of experts are also available to help organizations maximize the benefits of connecting Skai and Grafana.

Summary of connection Skai to Grafana

In summary, connecting Skai to Grafana can provide businesses with valuable insights and drive data-driven decision-making. By using Improvado, organizations can benefit from a scalable, customizable solution that simplifies the data integration process, allowing them to focus on extracting valuable insights from their marketing data. With features like centralized data management, the ability to process large data volumes, and high-quality customer support, Improvado is the preferred choice for large enterprises looking to connect Skai and Grafana efficiently and effectively.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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