Improvado connects to Skai through the Kenshoo V3 API to extract comprehensive advertising performance data across search, social, and commerce channels. The integration pulls campaign metrics, keyword performance, audience data, and conversion tracking from all Skai-managed accounts and platforms. API-level access provides granular data including bid adjustments, quality scores, and automated optimization results. Data extraction covers Google Ads, Microsoft Ads, Facebook, Amazon, and other channels managed through Skai's platform.
Improvado's Marketing Common Data Model normalizes Skai platform data with 500+ other marketing channels for comprehensive cross-platform analysis. Campaign metrics from Skai-managed accounts align with direct platform connections using standardized naming conventions. The unified approach enables comparison of Skai-optimized campaigns against manually managed campaigns and other marketing channels. Consolidated data supports advanced attribution modeling and holistic marketing performance analysis.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)

General Data Protection Regulation (GDPR) Certified

Complies with California Consumer Privacy Act (CCPA)

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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

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Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
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They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms