Connect Salesforce Marketing Cloud to Mode to Eliminate Human Error

Accelerate data connection between marketing platforms with Improvado.

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful marketing automation platform that enables large enterprises to manage their customer journeys, create personalized content, and track the effectiveness of their campaigns. By leveraging the power of Salesforce Marketing Cloud, businesses can improve their marketing ROI, streamline their processes, and better understand their customers' needs.

What is Mode?

Mode is a powerful analytics and data visualization platform that enables enterprises to gain insights, make informed decisions, and drive business growth. Mode provides a collaborative workspace for teams to analyze data, create visualizations, and share insights, empowering organizations to make data-driven decisions quickly and efficiently. Mode's robust features and intuitive interface make it an ideal choice for businesses looking to streamline their analytics processes and improve their decision-making capabilities.

Connecting Salesforce Marketing Cloud to Mode

Connecting Salesforce Marketing Cloud to Mode can be achieved through several methods, including:

  • Using the Salesforce Marketing Cloud API to extract data and then loading it into Mode using their API or other data ingestion methods.
  • Employing third-party tools or services that offer pre-built connectors for both Salesforce Marketing Cloud and Mode.
  • Building a custom solution to connect Salesforce Marketing Cloud to Mode using programming languages and libraries, such as Python, Java, or Node.js.
  • Creating an ETL (Extract, Transform, Load) process that extracts data from Salesforce Marketing Cloud, transforms it into a format compatible with Mode, and then loads it into the Mode platform.
  • Utilizing Improvado, an advanced marketing analytics platform that offers a seamless and efficient way to extract and load data from Salesforce Marketing Cloud to Mode, saving you time and resources compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Salesforce Marketing Cloud to Mode with Improvado

Connecting Salesforce Marketing Cloud to Mode with Improvado offers several benefits over other methods. Improvado provides a complete data pipeline solution that covers data extraction, transformation, normalization, and visualization. By using Improvado, you can eliminate the need for manual data extraction and transformation processes, saving time and reducing the risk of errors. Additionally, Improvado offers a wide range of metrics and dimensions that can be automatically extracted from Salesforce Marketing Cloud, allowing you to access the data you need without writing custom code.

Improvado's platform is designed for large enterprises with over 2,500 in headcount and over $1B in annual revenue. This means that the platform is built to handle large volumes of data, ensuring that your organization can scale its data analysis efforts without being limited by system capacity. Furthermore, Improvado's team provides high-quality customer support, ensuring that your organization can quickly resolve any issues and maintain a seamless connection between Salesforce Marketing Cloud and Mode.

Summary of connection Salesforce Marketing Cloud to Mode

In summary, connecting Salesforce Marketing Cloud and Mode is essential for large enterprises looking to centralize their marketing and sales data, gain insights, and make data-driven decisions. Improvado offers a seamless, scalable, and customizable solution for connecting these platforms, providing organizations with the ability to process large volumes of data and access a wide range of metrics and dimensions. By choosing Improvado, your organization can benefit from high-quality customer support and a comprehensive data pipeline solution that simplifies the process of connecting Salesforce Marketing Cloud to Mode. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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