Connect Snapchat to Grafana with Zero API Maintenance

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What is Snapchat?

Snapchat is a popular social media platform that allows users to send and receive short-lived multimedia messages, known as "Snaps." Enterprise companies benefit from using Snapchat for their marketing efforts, as it offers unique advertising opportunities and access to a younger, highly engaged audience. By leveraging Snapchat's advertising tools, businesses can create targeted campaigns, drive app installs, and raise brand awareness.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring platform that enables users to create interactive, real-time dashboards and reports. It is widely used by enterprise companies to track performance metrics, analyze data, and make informed decisions. Grafana supports a wide range of data sources, including time series, relational databases, and APIs, making it an ideal choice for organizations that require a flexible and customizable solution to visualize their data.

Connecting Snapchat to Grafana

Connecting Snapchat to Grafana can be accomplished through a series of steps:

  • First, you'll need to gather the necessary Snapchat data. This can be done by utilizing Snapchat's API or exporting data directly from your Snapchat Ads Manager.
  • Next, you will need to store the collected data in a database or data warehouse that is compatible with Grafana. Some commonly used options include MySQL, PostgreSQL, and InfluxDB.
  • Once your data is stored, you'll need to configure Grafana to connect to your chosen data source. This typically involves specifying the database type, connection details, and any necessary authentication credentials.
  • With the connection established, you can now create custom Grafana dashboards to visualize your Snapchat data. This may include metrics such as impressions, conversions, and ad spend, as well as any custom dimensions you have defined.
  • Finally, you can schedule regular data imports or use a data connector for Grafana Snapchat to keep your dashboards up to date and ensure that you're always working with the most recent information.
  • An alternative to these manual steps is using a powerful marketing analytics platform like Improvado to manage the entire data pipeline from extraction to visualization, making it easier to connect Snapchat to Grafana and other BI tools.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat to Grafana with Improvado

Improvado is an ideal solution for connecting Snapchat to Grafana, providing a seamless data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, businesses can automatically extract metrics and dimensions from Snapchat with minimal configuration, reducing the need for manual data manipulation. Improvado also simplifies the process of connecting and syncing multiple data sources with Grafana, allowing users to centralize their marketing and sales data in one platform.

Among the many benefits of using Improvado to connect Snapchat to Grafana are its scalability, customization options, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado provides a single point of contact for data management needs, reducing the complexity of working with multiple tools and vendors.

Summary of connection Snapchat to Grafana

In summary, connecting Snapchat and Grafana can provide valuable insights into your marketing efforts, allowing you to make data-driven decisions and optimize your campaigns. By using a powerful marketing analytics platform like Improvado, businesses can streamline the process of connecting these two platforms, centralizing their data and gaining a comprehensive view of their marketing performance. To learn more about how Improvado can help you connect Snapchat to Grafana and other BI tools, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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