Connect Salesforce Marketing Cloud to Periscope Data for Real-Time Data Flow

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that offers a wide range of tools for large enterprises to manage their digital marketing initiatives. With its robust features, including email marketing, social media management, and mobile marketing, Salesforce Marketing Cloud enables businesses to create personalized customer experiences, drive engagement, and ultimately increase revenue.

What is Periscope Data?

Periscope Data is a powerful data analytics and visualization platform that allows large enterprises to make data-driven decisions quickly and effectively. With its user-friendly interface and advanced data query capabilities, Periscope Data enables organizations to easily visualize and analyze complex data sets, uncover insights, and make informed decisions. By utilizing Periscope Data, businesses can streamline their decision-making processes, optimize their strategies, and improve overall performance.

Connecting Salesforce Marketing Cloud to Periscope Data

Connecting Salesforce Marketing Cloud to Periscope Data can be achieved through several methods:

  • Using Salesforce Marketing Cloud's built-in data export tools to extract data and manually import it into Periscope Data.
  • Utilizing third-party data connectors or APIs to establish a direct connection between Salesforce Marketing Cloud and Periscope Data.
  • Creating custom scripts or solutions to sync data from Salesforce Marketing Cloud to Periscope Data.
  • Employing Improvado, a leading marketing analytics platform, to simplify the process of connecting Salesforce Marketing Cloud to Periscope Data, and extracting and loading data seamlessly and efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Salesforce Marketing Cloud to Periscope Data with Improvado

Improvado stands out as the premier solution for connecting Salesforce Marketing Cloud to Periscope Data, thanks to its robust features and capabilities. With Improvado, businesses can automatically extract and load a wide range of metrics and dimensions from Salesforce Marketing Cloud directly into Periscope Data, streamlining the process and eliminating the need for manual data manipulation. Furthermore, Improvado's data transformation and normalization features ensure that data is presented in a consistent and easily accessible format.

By leveraging Improvado's powerful platform, businesses can not only save time and resources but also ensure that their Salesforce Marketing Cloud data is accurately and efficiently integrated with Periscope Data. This seamless integration allows organizations to focus on what truly matters: analyzing their data and making informed decisions to drive growth and success.

Summary of connection Salesforce Marketing Cloud to Periscope Data

In summary, connecting Salesforce Marketing Cloud and Periscope Data is a crucial step for large enterprises seeking to optimize their marketing strategies and make data-driven decisions. With Improvado's advanced marketing analytics platform, businesses can effortlessly connect these two powerful tools, ensuring that they can fully harness the potential of their marketing data. The benefits of using Improvado include scalability, customization, high-quality customer support, the ability to process large volumes of data, and a centralized solution for marketing and sales data. To learn more about how Improvado can streamline your data integration process, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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