Connect Terminus to Grafana Without SQL

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What is Terminus?

Terminus is a leading B2B account-based marketing (ABM) platform, designed to help enterprise companies identify, target, and engage with their most valuable accounts. By leveraging data-driven insights, Terminus enables marketers to create personalized campaigns, increase sales efficiency, and measure the impact of their efforts. As a result, organizations can accelerate revenue growth and improve marketing ROI.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring tool, widely adopted by enterprise companies for its versatility and ease of use. With Grafana, users can create custom, interactive dashboards to visualize and analyze data from multiple sources, enabling them to make data-driven decisions. Its extensive plugin ecosystem and integration capabilities make it a popular choice for organizations looking to monitor, analyze, and optimize their performance across various metrics.

Connecting Terminus to Grafana

Connecting Terminus to Grafana can be accomplished through several methods, including:

  • Using the Terminus API to pull data from Terminus and then pushing it to Grafana using its API.
  • Exporting data from Terminus in CSV or JSON format and then importing it into Grafana using a compatible data source plugin.
  • Developing a custom Grafana data connector to integrate Terminus data directly into Grafana dashboards.
  • Utilizing a middleware solution that can extract, transform, and load Terminus data into Grafana, such as Improvado.

While these methods can achieve a connection between Terminus and Grafana, the most efficient and scalable approach is to use Improvado.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Terminus to Grafana with Improvado

Improvado is an advanced marketing analytics platform that provides a complete data pipeline solution, from data extraction to visualization. By leveraging Improvado's data connector for Grafana Terminus, organizations can save valuable time and resources. The platform automates the process of extracting and transforming Terminus data, ensuring that all relevant metrics and dimensions are available for analysis in Grafana. Furthermore, Improvado offers unparalleled customization options, allowing users to tailor their data pipeline to their unique needs, while also providing top-notch customer support.

Improvado's ability to handle large volumes of data ensures that even the largest enterprise companies can efficiently connect Terminus to Grafana, centralizing their marketing and sales data for streamlined analysis and decision-making.

Summary of connection Terminus to Grafana

In summary, connecting Terminus to Grafana is a powerful way for enterprise companies to visualize and analyze their marketing data, driving better decision-making and improved performance. Improvado offers a scalable, customizable, and efficient solution for connecting these two platforms, ensuring that organizations can access all the data they need to make informed decisions. With high-quality customer support, the ability to process large volumes of data, and the capability to centralize marketing and sales data, Improvado is the ideal solution for any organization looking to connect Terminus and Grafana. To learn more about how Improvado can help, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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