Connect Salesforce Marketing Cloud to GoodData for Unbiased Marketing Insights

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful digital marketing platform that enables large enterprises to deliver personalized customer experiences across various channels. By leveraging advanced features like email marketing, social media management, mobile messaging, and data analytics, companies can streamline their marketing efforts, boost customer engagement, and drive growth. The platform's comprehensive suite of tools allows marketers to gain valuable insights into their customer base and make data-driven decisions.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform designed for enterprise companies. It helps organizations turn vast amounts of data into actionable insights by providing advanced analytics, customizable dashboards, and powerful reporting capabilities. With GoodData, businesses can easily monitor key performance indicators (KPIs), identify trends, and make data-driven decisions to optimize their operations. The platform's robust security features and scalability make it a popular choice among large enterprises looking to harness the power of their data.

Connecting Salesforce Marketing Cloud to GoodData

Connecting Salesforce Marketing Cloud to GoodData can be achieved through several methods:

  • Develop a custom data connector: Large enterprises with skilled development teams can create a data connector for GoodData Salesforce Marketing Cloud, allowing them to extract, transform, and load data from one platform to another.
  • Use a pre-built data connector: Some data integration platforms offer pre-built data connectors for GoodData and Salesforce Marketing Cloud, which can save time and effort compared to developing a custom solution.
  • Export and import data manually: Companies can export data from Salesforce Marketing Cloud to GoodData by downloading CSV files and importing them into GoodData. However, this method requires manual effort and may not be ideal for managing large volumes of data or complex analytics.
  • Utilize a third-party data integration platform like Improvado: Instead of developing a custom solution or dealing with manual data transfers, businesses can leverage Improvado's powerful data extraction and load capabilities to connect Salesforce Marketing Cloud to GoodData seamlessly and efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Salesforce Marketing Cloud to GoodData with Improvado

Improvado is an advanced marketing analytics platform that provides a complete data pipeline from data extraction to visualization. Its robust features make it the best solution to connect Salesforce Marketing Cloud to GoodData. With Improvado, businesses can benefit from:

  • Automated data extraction, transformation, and loading (ETL) processes, eliminating the need for manual data transfers or complex custom solutions.
  • A comprehensive data dictionary of metrics and dimensions that can be automatically extracted from Salesforce Marketing Cloud, providing a unified view of marketing data across channels and platforms.
  • Seamless integration with GoodData, allowing for easy visualization and analysis of Salesforce Marketing Cloud data in a familiar BI platform.
  • High-quality customer support, ensuring smooth data integration and addressing any questions or concerns that may arise during the process.

Summary of connection Salesforce Marketing Cloud to GoodData

In summary, connecting Salesforce Marketing Cloud and GoodData is a crucial step for enterprises looking to harness the power of their marketing data. By choosing Improvado as their data integration solution, businesses can enjoy the benefits of a scalable, customizable platform that can process large volumes of data and centralize marketing and sales data. With its seamless integration, powerful ETL capabilities, and exceptional customer support, Improvado is the ideal choice for enterprises looking to book a call and take their marketing analytics to the next level.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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