Connect Sendinblue to Grafana to Make Data-Driven Decisions

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What is Sendinblue?

Sendinblue is a powerful marketing automation platform that helps enterprise companies streamline their email marketing, SMS messaging, and CRM efforts. With its robust suite of features, businesses can create targeted campaigns, track performance, and optimize their marketing strategies. By leveraging Sendinblue's capabilities, large enterprises can enhance customer engagement, drive conversions, and ultimately, attain higher revenue.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool used by enterprises to make sense of their complex data sets. It supports a wide range of data sources, allowing businesses to create dynamic, customizable dashboards that provide real-time insights into their operations. With Grafana, enterprise companies can monitor key performance indicators, identify trends, and make informed decisions that drive growth and improve efficiency.

Connecting Sendinblue to Grafana

Connecting Sendinblue to Grafana involves several steps:

  • First, you need to export data from Sendinblue. This can be done using Sendinblue's API or by exporting reports and data files in formats such as CSV or JSON.
  • Next, you have to prepare the exported data for ingestion into Grafana. This may involve transforming the data format, normalizing data fields, and ensuring data quality.
  • Once the data is prepared, you need to import it into Grafana. This can be done using a data extraction and load (EL) tool, which automates the process of extracting data from Sendinblue, transforming it, and loading it into Grafana.
  • After the data is imported, you can create custom dashboards and visualizations in Grafana, showcasing key Sendinblue metrics and insights.
  • Finally, you'll need to set up a process for regularly updating the data in Grafana, ensuring that your dashboards and visualizations remain up-to-date with the latest information from Sendinblue.
  • Alternatively, you can use Improvado, a powerful data integration platform, to simplify the process of connecting Sendinblue to Grafana and easily manage your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Sendinblue to Grafana with Improvado

Improvado is the best solution for connecting Sendinblue to Grafana due to its ability to handle the entire data pipeline, from extraction and transformation to visualization. With Improvado, you can automatically extract metrics and dimensions from Sendinblue, normalize the data, and load it into Grafana for analysis. Moreover, Improvado supports a wide range of data sources, enabling you to centralize all your marketing data in one place, making it easy to create comprehensive dashboards and visualizations. Additionally, Improvado offers advanced customization options, allowing you to tailor the data integration process to your specific needs.

Summary of connection Sendinblue to Grafana

In summary, connecting Sendinblue and Grafana through Improvado provides numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By choosing Improvado, you can centralize your marketing and sales data, making it easier to analyze and gain insights from your Sendinblue campaigns. To learn more about how Improvado can help you make the most of your Sendinblue data in Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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