Connect Localytics to Grafana for Real-Time Data Flow

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What is Localytics?

Localytics is a mobile engagement platform designed to help large enterprises analyze and optimize their marketing efforts across various channels. By leveraging advanced analytics, personalized messaging, and campaign management capabilities, companies gain valuable insights into user behavior, enabling them to drive increased engagement, retention, and revenue.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform, widely used by enterprises to create interactive, customizable dashboards. By connecting Grafana to a variety of data sources, businesses can analyze and monitor their marketing, sales, and operational performance in real-time, making data-driven decisions to achieve their objectives.

Connecting Localytics to Grafana

Connecting Localytics to Grafana can be done in several ways:

  • Direct API integration: Develop custom scripts to extract data from Localytics and import it into Grafana through API calls. This method requires programming skills and ongoing maintenance as APIs may change over time.
  • Third-party connectors: Use available Grafana data connector plugins to sync Localytics with Grafana. These plugins may not always cover all the available metrics and dimensions, and may also require periodic updates.
  • ETL tools: Utilize Extract, Transform, Load (ETL) tools to extract and load data from Localytics to Grafana. This process often involves complex data transformations and mapping, which can be time-consuming and challenging to manage.
  • Improvado: Instead of relying on the methods above, choose Improvado to seamlessly connect Localytics to Grafana. This advanced marketing analytics platform not only simplifies the data extraction and transformation process but also ensures efficient data visualization with Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Localytics to Grafana with Improvado

Improvado is the ideal solution for connecting Localytics to Grafana, providing a complete data pipeline that covers data extraction, transformation, normalization, and visualization. It eliminates the need for custom coding or manual data manipulation, as the platform automatically extracts metrics and dimensions from Localytics, normalizes the data, and loads it into Grafana. With Improvado, you can access an extensive list of available metrics and dimensions to create comprehensive and insightful dashboards in Grafana.

Moreover, Improvado offers scalability, customization, and high-quality customer support, ensuring a smooth and efficient process when connecting Localytics to Grafana. Its ability to process large volumes of data and centralize marketing and sales data allows enterprises to harness the full potential of their Localytics data, ultimately driving better decision-making and improved business results.

Summary of connection Localytics to Grafana

In summary, connecting Localytics and Grafana is made simple and efficient with Improvado. Its comprehensive data pipeline ensures seamless data extraction, transformation, and visualization, allowing enterprises to gain valuable insights from their Localytics data. With advantages such as scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado stands out as the best solution for integrating Localytics with Grafana. To learn more about how Improvado can help you connect Localytics to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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