Connect Taboola to Grafana Without SQL

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What is Taboola?

Taboola is a leading content discovery platform that enables organizations to amplify their online presence by driving targeted traffic and generating higher engagement. Enterprise companies benefit from Taboola by promoting their content across a vast network of premium publishers, reaching new audiences, and optimizing their marketing initiatives. Taboola's data-driven recommendations and native advertising solutions help businesses achieve better ROI and enhance their brand visibility.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool that provides enterprises with the ability to create interactive and customizable dashboards. Companies benefit from using Grafana by gaining deeper insights into their data, enabling them to make informed decisions and optimize their operations. Grafana supports a wide range of data sources and offers powerful features such as alerting, annotations, and templating, which make it an ideal choice for large organizations looking to visualize and analyze their data in real-time.

Connecting Taboola to Grafana

There are several ways to connect Taboola to Grafana:

  • Use a third-party data connector for Grafana that supports Taboola as a data source. This involves installing the connector plugin and configuring it with your Taboola API credentials.
  • Develop a custom solution using the Taboola API and Grafana's plugin development framework. This approach requires in-depth knowledge of both Taboola's API and Grafana's plugin architecture.
  • Export data from Taboola and import it into Grafana using various data formats, such as CSV or JSON. This method is more suitable for one-time data transfers, as it does not provide real-time synchronization between Taboola and Grafana.
  • Use a third-party ETL (Extract, Transform, Load) tool or service to extract data from Taboola and load it into a data store supported by Grafana, such as MySQL or PostgreSQL. This option involves setting up and maintaining a separate data store and ETL process, which can be time-consuming and complex.
  • Connect Taboola to Grafana using Improvado, a comprehensive marketing analytics platform that simplifies the process of data extraction, transformation, and visualization. Improvado provides a seamless integration between Taboola and Grafana, enabling users to efficiently centralize their marketing data and create powerful visualizations with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Taboola to Grafana with Improvado

Improvado is the best solution for connecting Taboola to Grafana due to its powerful features, ease of use, and scalability. With Improvado's pre-built integration, you can quickly and easily connect Taboola to Grafana without the need for custom development or complex ETL processes. Improvado automatically extracts metrics and dimensions from Taboola, allowing you to access a wide range of data points for your analysis and visualization needs.

Improvado's platform is highly customizable, enabling you to transform and normalize your data to meet your specific requirements. Its advanced data processing capabilities can handle large volumes of data, making it an ideal choice for enterprise organizations. Additionally, Improvado offers exceptional customer support to guide you through the entire process and ensure a successful integration between Taboola and Grafana.

Summary of connection Taboola to Grafana

In summary, connecting Taboola and Grafana is essential for organizations looking to centralize their marketing data and gain valuable insights from their campaigns. Improvado streamlines this process by offering a seamless integration between these platforms, allowing users to visualize Taboola data in Grafana effortlessly. By choosing Improvado, businesses can benefit from its scalability, customization options, high-quality customer support, and ability to handle large volumes of data. To learn more about how Improvado can help you connect Taboola to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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