Connect LinkedIn Ads to Grafana to Get Analysis-Ready Data

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What is LinkedIn Ads?

LinkedIn Ads is a powerful advertising platform that enables enterprise companies to target and engage with professionals, based on their job title, industry, and other relevant criteria. By leveraging LinkedIn's vast network of professionals, companies can create targeted campaigns to reach their ideal audience, drive brand awareness, generate leads, and ultimately increase revenue. With LinkedIn Ads, businesses can take advantage of various ad formats such as sponsored content, InMail, and display ads, to deliver their message effectively to the right people.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool that allows enterprise companies to create interactive and customizable dashboards, providing comprehensive insights into their data. Grafana supports a wide range of data sources, including time-series databases, SQL databases, and popular cloud platforms, making it an ideal choice for organizations looking to visualize and analyze data across multiple systems. The flexibility and extensibility of Grafana make it a powerful tool for monitoring performance metrics, tracking KPIs, and identifying trends and anomalies in real-time.

Connecting LinkedIn Ads to Grafana

To connect LinkedIn Ads to Grafana, you can follow these steps:

  • Identify a suitable data connector for Grafana LinkedIn Ads integration, such as a native Grafana plugin or third-party tools.
  • Ensure the data connector supports the required metrics and dimensions from LinkedIn Ads, including ad performance, click-through rates, impressions, and more.
  • Set up and configure the data connector, providing necessary authentication and API details to establish a connection between LinkedIn Ads and Grafana.
  • Extract data from LinkedIn Ads to Grafana using the data connector, ensuring the data is transformed and normalized to a format that Grafana can understand.
  • Load the extracted data into Grafana, allowing you to create LinkedIn Ads Grafana dashboards and visualizations based on the imported data.
  • Configure Grafana to regularly sync with LinkedIn Ads, ensuring your data is always up-to-date and allowing you to monitor your marketing campaigns in real-time.
  • Alternatively, use Improvado to simplify the data extraction and load process, while also benefiting from advanced features such as data transformation, normalization, and centralized marketing data management.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LinkedIn Ads to Grafana with Improvado

Connecting LinkedIn Ads to Grafana with Improvado is the most effective and efficient solution for enterprise organizations. Improvado is an advanced marketing analytics platform that covers the complete data pipeline, from data extraction to visualization. With Improvado, businesses can automatically extract a wide range of metrics and dimensions from LinkedIn Ads, such as ad performance, impressions, and conversions, without the need for manual data exports or complex data connectors.

Improvado's powerful data transformation and normalization capabilities ensure that the extracted LinkedIn Ads data seamlessly integrates with Grafana, allowing you to create custom dashboards and visualizations with ease. Moreover, Improvado's ability to handle large volumes of data and centralize marketing and sales data from various sources makes it an ideal solution for large enterprises with complex data ecosystems.

By choosing Improvado to connect LinkedIn Ads to Grafana, businesses can benefit from its scalability, customization, high-quality customer support, and the ability to process large volumes of data, while also simplifying their marketing data management processes.

Summary of connection LinkedIn Ads to Grafana

In summary, connecting LinkedIn Ads and Grafana provides enterprise organizations with powerful insights into their marketing campaigns, allowing them to make data-driven decisions and optimize their advertising efforts. Improvado is the best solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data across multiple sources. By centralizing marketing and sales data with Improvado, businesses can streamline their data management processes and focus on driving growth and success.

To learn more about how Improvado can help you connect LinkedIn Ads to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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