Connect Snapchat Ads to Grafana for Real-Time Data Flow

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What is Snapchat Ads?

Snapchat Ads is an advertising platform that allows businesses to create engaging ads for the popular social media app, Snapchat. With over 238 million daily active users, Snapchat Ads offer enterprise companies the opportunity to reach a massive audience, drive brand awareness, and increase conversions. By utilizing Snapchat's unique ad formats, such as Snap Ads, Sponsored Lenses, and Sponsored Geofilters, businesses can create immersive and interactive experiences that drive results.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool that enables enterprises to create interactive, real-time dashboards for their data. It supports a wide range of data sources, including time-series databases, SQL databases, and REST APIs. With Grafana, companies can analyze and visualize their data, identify trends and patterns, and make data-driven decisions to optimize their business operations. Grafana's highly customizable and extensible platform ensures that it can be tailored to meet the specific needs of enterprise organizations.

Connecting Snapchat Ads to Grafana

Connecting Snapchat Ads to Grafana can be achieved through the following steps:

  • Export the desired Snapchat Ads data using the Snapchat Ads API. This process requires setting up an API token and making API calls to retrieve the data.
  • Store the exported data in a supported data source, such as a time-series database or SQL database.
  • Configure the data source in Grafana by setting up a new data source connection and providing the necessary connection details.
  • Use the Grafana Query Editor to create queries that will fetch the required data from the data source.
  • Create a new dashboard in Grafana, and add panels for visualizing the Snapchat Ads data. Each panel can be customized to display different metrics, dimensions, and visualizations.
  • For a more efficient and automated process, consider using a data connector for Grafana Snapchat Ads, such as Improvado. Improvado handles the data extraction and load process, ensuring that your Snapchat Ads data is always up-to-date and accurate in Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Snapchat Ads to Grafana with Improvado

Improvado is the best solution for connecting Snapchat Ads to Grafana, as it offers a complete end-to-end data pipeline, handling data extraction, transformation, normalization, and visualization. With Improvado, you can automatically extract metrics and dimensions from Snapchat Ads, eliminating the need for manual API calls and data processing. This saves time and resources, allowing your team to focus on data analysis and decision-making.

Improvado's platform is highly scalable and customizable, ensuring that it can meet the needs of large enterprises. It is capable of processing large volumes of data and centralizing marketing and sales data from multiple sources. Additionally, Improvado offers excellent customer support, assisting with data connector setup, troubleshooting, and ongoing maintenance. To learn more about Improvado's capabilities and how it can streamline your Snapchat Ads Grafana integration, visit their data extraction and load product page.

Summary of connection Snapchat Ads to Grafana

In summary, connecting Snapchat Ads and Grafana allows enterprise organizations to visualize and analyze their marketing data, identify trends, and make data-driven decisions. By utilizing Improvado's end-to-end data pipeline, companies can streamline the data extraction, transformation, and visualization process. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal solution for integrating Snapchat Ads with Grafana. To explore how Improvado can help with your Snapchat Ads Grafana integration, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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