Connect Salesforce Marketing Cloud to Looker Studio for Insightful Visualizations

Improvado: your copilot for all marketing data ops.

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful customer engagement platform that helps large enterprises create personalized, cross-channel marketing experiences. By leveraging its suite of tools, businesses can manage customer data, target audiences, and automate marketing campaigns to drive engagement and revenue growth. Salesforce Marketing Cloud also offers advanced analytics and reporting capabilities, enabling companies to measure performance and optimize their marketing strategies.

What is Looker Studio?

Looker Data Studio is a modern data platform that enables enterprise businesses to explore, analyze, and visualize their data from various sources in real-time. With its intuitive interface and powerful data modeling capabilities, Looker Data Studio helps businesses unlock valuable insights and make data-driven decisions. The platform also offers seamless integration with popular data warehouses and third-party applications, streamlining the analytics process and reducing the need for manual data manipulation.

Connecting Salesforce Marketing Cloud to Looker Studio

There are several ways to connect Salesforce Marketing Cloud to Looker Data Studio:

  • Using Salesforce Marketing Cloud's native API: This method requires development skills to build and maintain an integration between the two platforms, and may require ongoing maintenance as APIs change.
  • Utilizing a third-party connector tool: Some connector tools on the market offer pre-built integrations between Salesforce Marketing Cloud and Looker Data Studio, but these solutions may not cover all use cases or may be limited in functionality.
  • Building a custom integration using ETL tools: This approach involves extracting data from Salesforce Marketing Cloud, transforming it, and loading it into Looker Data Studio. However, this method can be time-consuming, require advanced technical skills, and may not scale well with large volumes of data.
  • Choosing Improvado: Improvado offers a robust and scalable solution for connecting Salesforce Marketing Cloud to Looker Data Studio, with a comprehensive data extraction and load process that simplifies the entire workflow.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Salesforce Marketing Cloud to Looker Studio with Improvado

Improvado is the best solution for connecting Salesforce Marketing Cloud to Looker Data Studio for several reasons:

  • It offers a user-friendly interface that enables non-technical users to extract data from Salesforce Marketing Cloud and load it into Looker Data Studio with ease.
  • Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Salesforce Marketing Cloud, giving businesses access to all the data they need for thorough analysis.
  • The platform's data transformation capabilities ensure that data is clean, accurate, and formatted correctly for Looker Data Studio, reducing the need for manual data manipulation.
  • Improvado's scalability allows it to handle large volumes of data, ensuring that enterprise businesses can analyze and visualize their marketing data without performance issues.
  • With Improvado's top-notch customer support, businesses can rest assured that they will receive the assistance they need throughout the entire process of connecting Salesforce Marketing Cloud to Looker Data Studio.

Summary of connection Salesforce Marketing Cloud to Looker Studio

In summary, connecting Salesforce Marketing Cloud to Looker Data Studio can greatly enhance your ability to analyze and visualize your marketing data. Improvado offers a scalable, customizable solution that simplifies this process, while providing high-quality customer support and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, your business can unlock valuable insights and make data-driven decisions more efficiently. To learn more about how Improvado can help you connect Salesforce Marketing Cloud to Looker Data Studio, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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