Connect Klaviyo to Grafana Without SQL

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What is Klaviyo?

Klaviyo is a powerful email marketing and automation platform designed for enterprise companies. It helps businesses create and manage personalized marketing campaigns, providing the tools to segment and target specific audiences. With Klaviyo, enterprises can build customer profiles, analyze data, and optimize their marketing strategies to drive growth and revenue. Leveraging Klaviyo's advanced features, large organizations can effectively engage with their customers, fostering long-lasting relationships and enhancing brand loyalty.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform, widely used by enterprise companies to create interactive and customizable dashboards. It supports a wide range of data sources, allowing businesses to visualize and analyze data from multiple sources in a single, unified view. Grafana's powerful analytics and alerts help organizations identify trends, monitor performance, and make data-driven decisions. By utilizing Grafana, enterprises can gain valuable insights, improve operational efficiency, and drive business growth.

Connecting Klaviyo to Grafana

There are several ways to connect Klaviyo to Grafana for seamless data visualization and analysis:

  • Use the Klaviyo API: Extract data from Klaviyo using its API and load it into a data store compatible with Grafana, such as InfluxDB or PostgreSQL. You can then configure Grafana to connect to this data store and visualize Klaviyo data.
  • Develop a custom data connector: Build a custom data connector for Grafana to directly connect to the Klaviyo API, allowing you to import data from Klaviyo to Grafana and create visualizations.
  • Employ third-party tools: Utilize third-party data integration tools to move and transform data from Klaviyo to a Grafana-compatible data store, automating the data loading and syncing process.
  • Use Improvado: Instead of manual connections or third-party tools, consider leveraging Improvado's advanced marketing analytics platform to extract and load data from Klaviyo to Grafana, ensuring a secure and reliable connection.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Klaviyo to Grafana with Improvado

Improvado is the ideal solution to connect Klaviyo to Grafana, offering a suite of benefits that make it the best choice for enterprise organizations:

  • Comprehensive data extraction: Improvado provides an extensive list of metrics and dimensions that can be automatically extracted from Klaviyo, ensuring you have access to all the data you need for analysis.
  • Data transformation and normalization: Improvado not only extracts data from Klaviyo but also transforms and normalizes it, ensuring compatibility with Grafana and facilitating seamless data visualization.
  • Scalability: Improvado is built to handle large volumes of data, making it the perfect choice for enterprises with extensive marketing operations and data needs.
  • Customization: Improvado offers a high degree of customization, enabling you to tailor your data extraction and visualization to suit your specific requirements.
  • Superior support: Improvado's dedicated customer support team is available to assist with any issues that may arise during the data extraction and visualization process, ensuring a smooth and hassle-free experience.

Summary of connection Klaviyo to Grafana

In summary, connecting Klaviyo and Grafana provides enterprise organizations with a powerful solution for data visualization and analysis. Improvado is the best choice for this integration, offering scalability, customization, high-quality customer support, and the ability to handle large volumes of data. With Improvado, businesses can centralize their marketing and sales data, making it easier than ever to extract valuable insights and drive growth. To learn more about Improvado's Klaviyo-Grafana integration and how it can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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