Connect Salesforce Marketing Cloud to Looker for Unbiased Marketing Insights

Optimize data flows with intuitive automation from Improvado.

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables enterprise companies to create, manage, and optimize personalized customer experiences across various channels. With its robust suite of tools, businesses can efficiently manage email marketing, mobile messaging, social media, web personalization, and more. By leveraging Salesforce Marketing Cloud, organizations can streamline their marketing efforts, drive customer engagement, and ultimately increase revenue.

What is Looker?

Looker is a modern data platform that provides enterprise companies with the ability to explore, analyze, and visualize data from various sources. With its powerful data modeling capabilities, Looker enables businesses to create custom dashboards and reports tailored to their specific needs. By integrating Looker into their analytics workflow, organizations can gain valuable insights, make data-driven decisions, and drive growth.

Connecting Salesforce Marketing Cloud to Looker

Connecting Salesforce Marketing Cloud to Looker can be accomplished in several ways, including:

  • Using pre-built connectors provided by Looker or Salesforce Marketing Cloud to establish a direct connection between the two platforms.
  • Exporting data from Salesforce Marketing Cloud and importing it into Looker using CSV files or other supported formats.
  • Utilizing ETL (Extract, Transform, Load) tools or services to extract data from Salesforce Marketing Cloud, transform it as needed, and load it into Looker.
  • Developing custom scripts or code to connect Salesforce Marketing Cloud to Looker and synchronize data between the platforms.
  • Choosing an advanced marketing analytics platform like Improvado, which offers a complete data pipeline for data extraction, transformation, normalization, and visualization, making it easier and more efficient to connect Salesforce Marketing Cloud to Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Salesforce Marketing Cloud to Looker with Improvado

Improvado is the best solution for connecting Salesforce Marketing Cloud to Looker because it simplifies the entire data integration process. With Improvado, you can automatically extract a wide range of metrics and dimensions from Salesforce Marketing Cloud without the need for manual exports or custom scripts. Moreover, Improvado's platform handles data transformation and normalization, ensuring that your data is clean, consistent, and ready for analysis in Looker.

By using Improvado, you eliminate the need for multiple tools, services, or custom code, saving time and resources while reducing the likelihood of errors. Additionally, Improvado offers top-notch customer support, ensuring that you have the assistance you need throughout the entire data integration process.

Summary of connection Salesforce Marketing Cloud to Looker

In summary, connecting Salesforce Marketing Cloud and Looker can provide enterprise companies with valuable insights and data-driven decision-making capabilities. By choosing Improvado as the solution for integrating these platforms, organizations can benefit from scalability, customization, high-quality customer support, and the ability to process large volumes of data. Also, Improvado's platform centralizes marketing and sales data, creating a cohesive and efficient analytics environment. To learn more about how Improvado can help your organization, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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