Connect TikTok Ads to Grafana to Get Analysis-Ready Data

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that allows businesses to reach millions of users worldwide. Enterprise companies benefit from using TikTok Ads as it helps them increase brand awareness, generate leads, and drive sales. With its advanced targeting, creative formats, and measurement tools, TikTok Ads can be a game-changer for large enterprises looking to engage with audiences in new and innovative ways.

What is Grafana?

Grafana is a popular open-source analytics and visualization platform used by enterprise companies to monitor and analyze data. It enables businesses to create interactive and customizable dashboards, set up alerts, and collaborate on insights in real-time. By using Grafana, enterprises can efficiently track key performance indicators (KPIs) across various data sources, identify trends, and make data-driven decisions to optimize their operations.

Connecting TikTok Ads to Grafana

Connecting TikTok Ads to Grafana can be accomplished in several ways:

  • Using APIs: You can access TikTok Ads data through its API and manually build a data connector to Grafana. This method requires technical expertise and may involve ongoing maintenance as APIs change.
  • Third-party connectors: Some third-party tools offer data connectors for Grafana, which can simplify the process of connecting TikTok Ads to Grafana. However, these connectors may not be fully customizable or support all available metrics and dimensions.
  • ETL tools: You can use extract, transform, load (ETL) tools to move data between TikTok Ads and Grafana. These tools help you extract and load data from TikTok Ads to Grafana, but may require additional transformation steps to ensure data consistency and compatibility.
  • Improvado: Instead of using the above methods, you can leverage Improvado's advanced marketing analytics platform to seamlessly connect TikTok Ads to Grafana. Improvado offers a complete data pipeline solution, handling data extraction, transformation, normalization, and visualization in a single platform.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to Grafana with Improvado

Improvado is the best solution for connecting TikTok Ads to Grafana because it simplifies the entire data integration process. With Improvado, you can automatically extract a wide range of metrics and dimensions from TikTok Ads, normalize the data, and seamlessly visualize it within Grafana. The platform offers scalability, customization, and high-quality customer support to ensure a smooth and efficient integration for large enterprises.

Additionally, Improvado can process large volumes of data, which is essential for enterprise-level businesses. It also provides a centralized solution for marketing and sales data, allowing companies to easily integrate data from multiple sources and gain a comprehensive view of their marketing performance. By choosing Improvado, enterprises can save time and resources while enjoying a streamlined and hassle-free data integration experience.

Summary of connection TikTok Ads to Grafana

In summary, connecting TikTok Ads and Grafana is a valuable step for enterprise companies looking to optimize their marketing efforts and gain actionable insights from their data. Improvado offers an all-in-one solution for integrating TikTok Ads with Grafana, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. With Improvado, businesses can centralize their marketing and sales data, making it easier to analyze and visualize their performance across multiple platforms. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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