Connect Drift to Grafana to Make Data-Driven Decisions

Empower your marketing analytics with automated data connections using Improvado.

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What is Drift?

Drift is a leading conversational marketing and sales platform designed for enterprise companies seeking to engage with prospects and customers in real-time. By leveraging AI-powered chatbots and personalized messaging, Drift helps businesses improve lead generation, accelerate sales cycles, and enhance customer support experiences. This powerful tool enables organizations to streamline their sales and marketing efforts, ultimately driving more revenue and growth.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform widely used by enterprise companies to create custom dashboards, analyze data trends, and track key performance indicators (KPIs). By connecting various data sources, such as databases, applications, and APIs, Grafana enables organizations to gain deeper insights into their operations, optimize performance, and make data-driven decisions. Grafana's flexibility and rich visualization capabilities make it a popular choice among large-scale enterprises seeking to unlock the full potential of their data.

Connecting Drift to Grafana

Connecting Drift to Grafana can be achieved through several methods:

  • Create a custom integration between Drift and Grafana by developing a custom API or plugin. This approach requires technical expertise and ongoing maintenance, making it less ideal for non-technical users.
  • Utilize third-party integration platforms such as Zapier or Integromat to build a connection between Drift and Grafana. While these tools can simplify the integration process, they may not support all features or data types, and often require additional costs.
  • Export Drift data to a CSV or JSON file and import it into Grafana. This manual method requires ongoing effort to keep data up-to-date and may be challenging for users with large volumes of data.
  • Use a dedicated data connector for Grafana Drift, such as Improvado. This comprehensive solution automates the entire process, from data extraction to visualization, making it the most efficient and scalable option for connecting Drift to Grafana. Improvado's data extraction and load capabilities eliminate the need for manual data handling, allowing users to focus on analyzing and visualizing their data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Drift to Grafana with Improvado

Improvado is the best solution for connecting Drift to Grafana due to its comprehensive feature set and ease of use. With Improvado, users can automatically extract and load data from Drift to Grafana, ensuring that their dashboards remain up-to-date with the latest information. Thanks to Improvado's advanced capabilities, users can access a wide range of metrics and dimensions from Drift, enabling them to create highly customized and insightful visualizations. Moreover, Improvado's platform is designed to handle large volumes of data, making it ideal for enterprise companies with extensive marketing and sales operations. With its scalable, customizable, and user-friendly solution, Improvado empowers organizations to unlock the full potential of their Drift data within Grafana.

Summary of connection Drift to Grafana

In summary, connecting Drift and Grafana is a crucial step for enterprise companies looking to optimize their marketing and sales efforts through data-driven insights. By leveraging Improvado's powerful data connector, organizations can seamlessly integrate their Drift data into Grafana, creating highly customized and insightful visualizations. With Improvado, users benefit from scalability, customization, high-quality customer support, the ability to process large volumes of data, and centralization of marketing and sales data. To learn more about how Improvado can help your organization connect Drift to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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