Connect Yandex Direct to Grafana to Eliminate Human Error

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What is Yandex Direct?

Yandex Direct is a popular advertising platform that allows enterprise companies to create and manage online advertising campaigns. By leveraging advanced targeting options and a comprehensive suite of tools, businesses can attract new customers, increase brand visibility, and drive revenue growth. Yandex Direct offers a wide range of ad formats, such as text-based ads, display ads, and video ads, making it a versatile solution for companies looking to reach their target audience effectively.

What is Grafana?

Grafana is an open-source data visualization and analytics platform that helps enterprise companies monitor, analyze, and understand complex data sets. With its powerful visualization capabilities, Grafana enables users to create customizable dashboards that provide actionable insights, leading to better decision-making and improved business performance. Grafana supports a wide range of data sources, including databases, time-series data, and cloud services, allowing companies to centralize their data and gain a unified view of their operations.

Connecting Yandex Direct to Grafana

There are several ways to connect Yandex Direct to Grafana, including:

  • Using the Yandex Direct API to extract data from the platform and import it into Grafana
  • Developing a custom data connector for Grafana that allows for seamless integration with Yandex Direct
  • Utilizing third-party tools and services that can act as a bridge between Yandex Direct and Grafana
  • Exporting Yandex Direct data to a compatible format, such as CSV or JSON, and then importing it into Grafana
  • Choosing a data pipeline solution like Improvado, which simplifies the process of extracting and loading data from Yandex Direct to Grafana, offering a more efficient and streamlined approach compared to other methods

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Yandex Direct to Grafana with Improvado

Improvado is the best solution for connecting Yandex Direct to Grafana, thanks to its advanced marketing analytics platform that covers the entire data pipeline, from extraction and transformation to normalization and visualization. Improvado offers a pre-built connector for Yandex Direct, which automates the process of extracting data and importing it into Grafana, making it easy for users to create custom dashboards and visualize their Yandex Direct data.

With Improvado, users can access a wide range of metrics and dimensions from Yandex Direct, enabling them to gain deep insights into their advertising campaigns and performance. Additionally, Improvado's platform can handle large volumes of data, ensuring that even the most complex data sets can be processed and visualized in Grafana without any issues.

Improvado's highly customizable and scalable solution allows enterprise companies to tailor the platform to their specific needs, while its exceptional customer support ensures that any issues or questions are resolved promptly and effectively.

Summary of connection Yandex Direct to Grafana

In summary, connecting Yandex Direct to Grafana can provide enterprise companies with valuable insights into their advertising campaigns and performance. By using a powerful data pipeline solution like Improvado, businesses can simplify the process of extracting, transforming, and visualizing Yandex Direct data in Grafana, allowing them to focus on making data-driven decisions that lead to better outcomes.

Improvado offers a range of benefits, including scalability, customization, high-quality customer support, the ability to process large volumes of data, and the ability to centralize marketing and sales data. By leveraging these advantages, enterprise companies can maximize the value of their Yandex Direct and Grafana integration, making it an essential component of their marketing analytics strategy. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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