Connect Yandex Direct to Excel Power Query for Real-Time Data Flow

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What is Yandex Direct?

Yandex Direct is a popular advertising platform used by enterprise companies to reach their target audience through search and display ads on the Yandex network. By leveraging Yandex Direct, businesses can effectively target users based on various parameters such as demographics, interests, and location. This helps enterprises gain better visibility, drive more qualified leads, and ultimately improve their return on investment (ROI).

What is Excel Power Query?

Excel Power Query is a powerful data transformation and analysis tool, often used by large enterprises to clean, reshape, and analyze vast amounts of data. With the ability to connect to various data sources, Power Query streamlines the process of importing and manipulating data, enabling businesses to uncover valuable insights and make data-driven decisions.

Connecting Yandex Direct to Excel Power Query

Connecting Yandex Direct to Excel Power Query can be accomplished through the following steps:

  • Start by creating an API key in your Yandex Direct account to enable data extraction and access to your marketing data.
  • Use the Yandex.Direct API to query and retrieve the required data, such as campaign performance, ad impressions, clicks, and conversions.
  • Create a new Excel Power Query workbook and use the "Get Data" feature to establish a connection to your Yandex Direct API.
  • Configure the necessary API requests using the Yandex Direct API documentation to extract the desired metrics and dimensions.
  • Load and transform the data in Excel Power Query by using its built-in functions, such as filtering, merging, and grouping.
  • Create a custom Yandex Direct Excel Power Query dashboard to visualize your marketing data and monitor key performance indicators (KPIs).
  • Automate the data refresh process in Excel Power Query, ensuring your Yandex Direct data is always up-to-date.
  • Alternatively, you can use a specialized solution like Improvado to connect Yandex Direct to Excel Power Query easily and efficiently, without the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to Excel Power Query with Improvado

Improvado offers a unique, scalable, and customizable solution for connecting Yandex Direct to Excel Power Query. The platform simplifies the process by automating data extraction, transformation, and normalization, allowing you to focus on data analysis and visualization. Improvado's advanced marketing analytics solution offers:

  • An extensive data dictionary of available report types, metrics, and dimensions that can be automatically extracted from Yandex Direct and other marketing data sources.
  • Compatibility with various BI and visualization tools, including Excel Power Query, making it easy to integrate your Yandex Direct data.
  • High-quality customer support to assist you with any questions or challenges you may encounter while setting up the connection.
  • Efficient processing of large volumes of data, ensuring that your marketing data is accurate and up-to-date.
  • A centralized platform for managing and analyzing all your marketing and sales data, improving collaboration and decision-making across your organization.

Summary of connection Yandex Direct to Excel Power Query

In summary, connecting Yandex Direct to Excel Power Query is a crucial step in harnessing the full potential of your marketing data. By using a specialized solution like Improvado, you can streamline the data integration process, ensuring that your data is accurate, up-to-date, and ready for analysis. Improvado's scalable, customizable solution offers high-quality customer support, the ability to process large volumes of data, and the capability to centralize marketing and sales data for improved decision-making across your organization. To learn more about Improvado and how it can help you connect Yandex Direct to Excel Power Query, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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