Connect Yandex Direct to Google Sheets Without SQL

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What is Yandex Direct?

Yandex Direct is a powerful advertising platform that allows large enterprises to target their audience with search and display ads. By leveraging Yandex Direct, companies can improve their visibility, drive more traffic, and increase sales. With precise targeting options, robust analytics, and a vast user base, Yandex Direct is an essential tool for businesses looking to expand their online presence in the competitive digital landscape.

What is Google Sheets?

Google Sheets is a versatile, cloud-based spreadsheet application that enables enterprises to create, edit, and collaborate on spreadsheets in real-time. As a part of the Google Workspace suite, Google Sheets offers seamless integration with other Google applications, making it easier for teams to work together and share data. With advanced features and functions, Google Sheets is a powerful tool for data analysis, reporting, and visualization, making it an excellent choice for businesses looking to streamline their workflows and improve productivity.

Connecting Yandex Direct to Google Sheets

To connect Yandex Direct to Google Sheets, follow these steps:

  • Create a new Google Sheet and open the Script Editor.
  • Copy and paste a custom script that will fetch data from the Yandex Direct API.
  • Modify the script with your Yandex Direct API credentials and desired report parameters.
  • Run the script to fetch the data and populate the Google Sheet with the results.
  • Set up triggers to refresh the data automatically at a specified interval.
  • Create charts and visualizations within Google Sheets to analyze the data and gain insights.
  • Alternatively, use an advanced marketing analytics platform like Improvado to streamline the process of connecting Yandex Direct to Google Sheets, ensuring seamless data extraction and load.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Yandex Direct to Google Sheets with Improvado

Improvado is the best solution for connecting Yandex Direct to Google Sheets because it simplifies the entire process, eliminating the need for manual scripting and API management. With Improvado, you can easily extract data from Yandex Direct, transform and normalize it, and load it directly into your Google Sheets dashboard. Improvado supports a wide range of metrics and dimensions from Yandex Direct, providing a comprehensive view of your advertising performance. Moreover, Improvado's platform is built for scalability, ensuring that it can handle large volumes of data and integrate seamlessly with other data sources, making it the ideal choice for enterprises looking to centralize their marketing and sales data.

Summary of connection Yandex Direct to Google Sheets

In summary, connecting Yandex Direct to Google Sheets offers valuable insights and data visualizations that help enterprises make informed decisions about their digital advertising strategies. Improvado provides a seamless, scalable solution for extracting and analyzing Yandex Direct data in Google Sheets, offering customization options and high-quality customer support. By leveraging Improvado's advanced marketing analytics platform, businesses can efficiently process large volumes of data, centralize their marketing and sales data, and ultimately, drive better results. To learn more about how Improvado can help you connect Yandex Direct to Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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