Connect Yandex Direct to GoodData to Eliminate Human Error

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What is Yandex Direct?

Yandex Direct is a popular online advertising platform that enables large enterprises to run targeted ad campaigns across the Yandex search engine and its partner websites. By using Yandex Direct, companies can reach a wider audience, increase brand awareness, and drive sales. With its advanced targeting options, real-time bidding, and robust analytics capabilities, Yandex Direct is an ideal choice for businesses seeking to optimize their digital marketing strategies.

What is GoodData?

GoodData is a powerful cloud-based business intelligence (BI) and data visualization platform designed for enterprise companies. It allows users to easily analyze and visualize complex data sets, turning raw data into actionable insights. With its user-friendly interface, customizable dashboards, and advanced analytics capabilities, GoodData empowers organizations to make data-driven decisions and boost their overall performance. By leveraging GoodData, companies can uncover hidden trends, identify growth opportunities, and optimize their operations.

Connecting Yandex Direct to GoodData

Connecting Yandex Direct to GoodData can be achieved through several methods:

  • Using Yandex Direct's API: This method requires programming skills to write custom scripts to extract data from Yandex Direct and load it into GoodData. This process may be time-consuming and prone to errors.
  • Third-party ETL tools: There are several tools available that can help in automating the extraction, transformation, and loading of data from Yandex Direct to GoodData. These tools may require additional configuration and setup.
  • GoodData's native Yandex Direct connector: GoodData provides a built-in connector for Yandex Direct, but it may have limited functionality and may not support all metrics and dimensions.
  • Using Improvado: As an alternative to the above methods, you can use Improvado's robust data extraction and load capabilities to seamlessly connect Yandex Direct to GoodData, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to GoodData with Improvado

Improvado is the best solution to connect Yandex Direct to GoodData due to its numerous advantages. It allows you to automatically extract a wide range of metrics and dimensions from Yandex Direct, as well as from other data sources, without any coding or complex configurations. Improvado's platform is built to handle the large volumes of data generated by enterprise companies, ensuring a smooth and efficient data transfer process.

Moreover, Improvado provides a high level of customization and scalability, allowing you to tailor the platform to your specific needs. With its centralized marketing and sales data management capabilities, you can easily access and analyze all your data in one place. Additionally, Improvado offers exceptional customer support, ensuring that any issues you may encounter are swiftly resolved.

Summary of connection Yandex Direct to GoodData

In summary, connecting Yandex Direct and GoodData is a vital step for enterprises looking to optimize their marketing strategies and make informed decisions. Improvado offers a superior solution with its scalable, customizable platform, high-quality customer support, and ability to process large volumes of data. By centralizing marketing and sales data, you can easily visualize Yandex Direct data, uncover insights, and drive growth. To learn more about how Improvado can help you connect Yandex Direct to GoodData, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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