Connect Yandex Direct to Looker Without SQL

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What is Yandex Direct?

Yandex Direct is a popular advertising platform that allows enterprise companies to create and manage search, display, and video ad campaigns. By leveraging Yandex Direct, businesses can target specific audiences, optimize their ad spend, and gain valuable insights into customer behavior. This powerful tool helps enterprises maximize their online presence, drive traffic, and ultimately increase revenue.

What is Looker?

Looker is a cutting-edge business intelligence (BI) and data visualization platform designed for enterprise companies. With Looker, businesses can gain actionable insights by analyzing and visualizing complex data sets from multiple sources. Looker's intuitive interface and advanced features make it easy for non-technical users to create custom dashboards and reports, enabling them to make data-driven decisions and drive growth. In addition, Looker's robust security and scalability make it a top choice for large enterprises.

Connecting Yandex Direct to Looker

Connecting Yandex Direct to Looker can be done in several ways, including:

  • Using a pre-built connector: Some BI tools offer pre-built connectors for popular data sources like Yandex Direct. These connectors simplify the process of importing data into Looker by automatically handling data extraction, transformation, and loading.
  • Developing a custom API integration: If no pre-built connector is available, businesses can develop a custom integration between Yandex Direct and Looker using APIs. This approach requires technical expertise and can be time-consuming but offers more flexibility and control.
  • Utilizing a third-party ETL tool: Another option is to use a third-party extract, transform, and load (ETL) tool that supports both Yandex Direct and Looker. These tools can help automate the data pipeline process and ensure that data is accurate and up-to-date.
  • Leveraging a data connector like Improvado: For a more efficient and scalable solution, enterprises can use a data connector like Improvado to seamlessly link Yandex Direct and Looker. Improvado not only handles data extraction and loading but also provides a unified data model, making it easier to analyze and visualize Yandex Direct data in Looker.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to Looker with Improvado

Improvado is the best solution for connecting Yandex Direct to Looker because it simplifies the entire data pipeline process. With Improvado, businesses can automatically extract data from Yandex Direct, transform and normalize the data, and load it into Looker for analysis and visualization. This eliminates the need for manual data manipulation or complex API integrations.

Moreover, Improvado provides a comprehensive data dictionary that enables users to access the full range of metrics and dimensions available from Yandex Direct. This empowers businesses to create custom dashboards and reports that provide deep insights into their marketing performance.

By choosing Improvado, enterprises benefit from its scalability, customization capabilities, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado allows businesses to centralize their marketing and sales data, making it easier to gain a holistic view of their performance.

Summary of connection Yandex Direct to Looker

In summary, connecting Yandex Direct and Looker is essential for enterprises to unlock valuable insights from their marketing data. By leveraging a solution like Improvado, businesses can simplify the data pipeline process, access a wide range of metrics and dimensions, and create custom dashboards that drive data-driven decision-making. With Improvado's scalability, customization, high-quality customer support, and ability to process large volumes of data, enterprises can confidently centralize their marketing and sales data and make the most of their investment in Yandex Direct and Looker. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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