Connect Yandex Direct to Sisense with Zero API Maintenance

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What is Yandex Direct?

Yandex Direct is a popular advertising platform that allows large enterprises to create and manage targeted ad campaigns across various channels, such as search, display, and mobile. By utilizing Yandex Direct, companies can efficiently reach their target audiences, drive conversions, and optimize marketing spend. With its advanced targeting features and comprehensive reporting capabilities, Yandex Direct is an invaluable tool for businesses looking to increase their online presence and maximize ROI.

What is Sisense?

Sisense is a powerful business intelligence (BI) and data visualization platform that enables enterprises to quickly analyze and visualize complex data from multiple sources. Sisense simplifies the process of extracting insights from data by offering user-friendly tools for creating interactive dashboards, reports, and visualizations. With its robust analytics capabilities and seamless integration with various data sources, Sisense empowers organizations to make data-driven decisions that drive growth and improve overall performance.

Connecting Yandex Direct to Sisense

There are several ways to connect Yandex Direct to Sisense, which include:

  • Using the native Sisense data connector for Yandex Direct, which allows you to easily import data from Yandex Direct to Sisense for analysis and visualization.
  • Utilizing the Yandex Direct API to extract data from Yandex Direct and load it into Sisense. This method requires some technical expertise, as you will need to write custom scripts to extract, transform, and load (ETL) the data.
  • Employing a third-party data connector, such as Improvado, to automate the process of extracting data from Yandex Direct and loading it into Sisense. Improvado provides a more streamlined and efficient solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to Sisense with Improvado

Improvado is the best solution for connecting Yandex Direct to Sisense for several reasons:

  • Improvado offers a comprehensive data dictionary that includes a wide range of metrics and dimensions that can be automatically extracted from Yandex Direct, significantly reducing the manual work required for data extraction and transformation.
  • Improvado's platform is designed to handle large volumes of data, ensuring smooth and efficient data transfer between Yandex Direct and Sisense, even for enterprises with massive data sets.
  • With Improvado, you can centralize all your marketing and sales data in one place, making it easier to analyze and visualize the data in Sisense.
  • Improvado offers unparalleled customization and scalability, allowing you to tailor the solution to your specific needs and adapt it as your business grows.
  • Improvado provides exceptional customer support, ensuring that you have access to expert assistance whenever you need it.

Summary of connection Yandex Direct to Sisense

In summary, connecting Yandex Direct to Sisense with Improvado provides a seamless, efficient, and scalable solution for large enterprises looking to analyze and visualize their marketing data. Improvado's platform offers numerous benefits, including the ability to process large volumes of data, centralize marketing and sales data, and customize the solution to meet your unique needs. Furthermore, Improvado's commitment to exceptional customer support ensures that you can rely on their expertise to help you make the most of your marketing data. To learn more about how Improvado can help you connect Yandex Direct to Sisense and unlock valuable insights, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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