Connect Yandex Direct to Looker Studio to Make Data-Driven Decisions

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What is Yandex Direct?

Yandex Direct is a popular advertising platform that enables enterprises to reach their target audience through search and display ads on various websites and platforms. Large businesses benefit from using Yandex Direct because it offers precise targeting options, cost-effective ad placements, and comprehensive performance metrics, helping them improve their marketing strategies and increase ROI.

What is Looker Studio?

Looker Data Studio is a cutting-edge data visualization and business intelligence tool that empowers enterprises to explore, analyze, and share their data with ease. By using Looker Data Studio, companies can gain valuable insights from their data, make data-driven decisions, and create impressive visualizations that are easy to understand and share across the organization.

Connecting Yandex Direct to Looker Studio

There are several ways to connect Yandex Direct to Looker Data Studio:

  • Use the Yandex Direct API to extract data from the platform and import it into Looker Data Studio. This method requires knowledge of APIs and programming languages.
  • Utilize third-party data connectors or integrations that support Yandex Direct and Looker Data Studio. This option may need additional configuration and setup.
  • Develop a custom solution to extract, transform, and load data from Yandex Direct to Looker Data Studio. This approach requires significant technical expertise and resources.
  • Connect Yandex Direct to Looker Data Studio using Improvado, an advanced marketing analytics platform that automates the entire data pipeline process, from data extraction and load to data transformation and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Yandex Direct to Looker Studio with Improvado

Improvado is the best solution to connect Yandex Direct to Looker Data Studio for several reasons:

  • It eliminates the need for technical expertise, making it easy for marketers and analysts to access and analyze Yandex Direct data in Looker Data Studio.
  • Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Yandex Direct, ensuring you have all the data you need to create insightful reports and visualizations.
  • With Improvado, you can centralize your marketing and sales data from multiple sources, making it easy to compare and analyze performance across different channels and campaigns.
  • Improvado's platform is scalable and can handle large volumes of data, ensuring seamless integration with enterprise-level organizations.
  • Improvado offers exceptional customer support and customization options to help you tailor the solution to your specific needs.

Summary of connection Yandex Direct to Looker Studio

In summary, connecting Yandex Direct to Looker Data Studio can be a challenging task, but using Improvado simplifies the process and offers numerous benefits. By choosing Improvado, enterprises can easily visualize Yandex Direct data in Looker Data Studio, while enjoying scalability, customization, high-quality customer support, and the ability to process large volumes of data from multiple marketing and sales channels. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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