Connect Yandex Direct to Qlik to Eliminate Human Error

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What is Yandex Direct?

Yandex Direct is a popular advertising platform that allows large enterprises to manage and optimize online campaigns, reach targeted audiences, and measure the effectiveness of their marketing efforts. By using Yandex Direct, companies can drive brand awareness, increase website traffic, and ultimately improve their overall ROI.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization tool that enables enterprise companies to analyze large volumes of complex data from various sources. With Qlik, organizations can create interactive, customizable dashboards and reports, allowing decision-makers to gain valuable insights, identify trends, and make data-driven decisions to drive business growth.

Connecting Yandex Direct to Qlik

Connecting Yandex Direct to Qlik can be achieved through various methods, such as:

  • Using Yandex Direct's API to extract data and import it into Qlik for further analysis and visualization.
  • Utilizing a third-party data connector for Qlik Yandex Direct integration, which simplifies the process of data extraction and load.
  • Manually exporting Yandex Direct data as CSV files and importing them into Qlik.
  • Developing custom scripts or tools to automate the process of importing data from Yandex Direct to Qlik.
  • Opting for a complete marketing analytics solution like Improvado that offers a seamless way to connect Yandex Direct to Qlik, eliminating the need for manual data extraction and transformation.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to Qlik with Improvado

Improvado is the best solution for connecting Yandex Direct to Qlik because it provides a complete data pipeline, from data extraction to data visualization. By using Improvado, organizations can benefit from:

  • Automated data extraction from Yandex Direct, without the need for manual intervention or custom scripts.
  • Centralized and unified data from multiple marketing sources for easy analysis and visualization in Qlik.
  • Customizable data transformation and normalization, ensuring that the imported data is accurate and consistent.
  • A comprehensive list of metrics and dimensions available for extraction from Yandex Direct, allowing organizations to focus on the most relevant data for their business needs.
  • High-quality customer support, ensuring that any issues or queries are resolved promptly and efficiently.

Summary of connection Yandex Direct to Qlik

In summary, connecting Yandex Direct and Qlik provides enterprise organizations with the ability to visualize and analyze their marketing data in a centralized and interactive manner. By using Improvado, companies can benefit from a scalable, customizable solution that simplifies data integration, allowing them to focus on extracting valuable insights and making data-driven decisions. With Improvado's high-quality customer support, ability to process large volumes of data, and centralized approach to marketing and sales data, it is the ideal solution for organizations looking to enhance their marketing analytics capabilities. To learn more about how Improvado can help your organization, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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