Connect The Trade Desk to Grafana for Real-Time Data Flow

Optimize data flows with intuitive automation from Improvado.

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What is The Trade Desk?

The Trade Desk is a global advertising technology platform that empowers enterprise companies to manage data-driven digital advertising campaigns across various ad formats and devices. By leveraging The Trade Desk's advanced targeting features and real-time bidding capabilities, large organizations can optimize their marketing spend, enhance their brand's visibility, and achieve better ROI.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool that allows enterprise companies to create interactive and customizable dashboards. By integrating Grafana with various data sources, large organizations can gain valuable insights into their business operations and make data-driven decisions. Grafana's flexibility and extensibility make it an excellent choice for monitoring and analyzing large volumes of data across a wide range of industries.

Connecting The Trade Desk to Grafana

Connecting The Trade Desk to Grafana can be done in several ways:

  • Manual data export: Export data from The Trade Desk into a CSV or JSON file, and then import it into Grafana. This method can be time-consuming and requires regular manual updates.
  • Custom development: Develop a custom script or application that connects to The Trade Desk's API and fetches the required data. This method can be complex and might require significant development resources.
  • Third-party connectors: Use a third-party data connector for Grafana that can link Grafana to The Trade Desk. This method can simplify the process but might require additional subscription costs and maintenance.
  • Improvado: Use Improvado's advanced marketing analytics platform to extract and load data from The Trade Desk to Grafana. This method offers a more streamlined and efficient approach compared to other options.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting The Trade Desk to Grafana with Improvado

Improvado is the best solution for connecting The Trade Desk to Grafana for several reasons:

  • Scalability: Improvado can handle large volumes of data, making it ideal for enterprise companies with massive marketing data requirements.
  • Customization: Improvado allows for extensive customization of metrics and dimensions, ensuring that you are only importing the most relevant data into Grafana. Access the data dictionary to see the available metrics and dimensions for The Trade Desk.
  • Automation: With Improvado, you can automate the process of extracting and loading data from The Trade Desk to Grafana, reducing manual work and the risk of errors.
  • Customer support: Improvado offers top-notch customer support to ensure smooth data integration and address any issues that may arise.

Summary of connection The Trade Desk to Grafana

In summary, connecting The Trade Desk and Grafana can help enterprise companies gain valuable insights into their marketing campaigns and make data-driven decisions. While there are several ways to connect the two platforms, Improvado offers the most efficient and scalable solution. With Improvado, you can centralize your marketing and sales data, process large volumes of data, and customize your data import to suit your specific needs. To learn more about how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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