Connect LiveRamp to Grafana for Unbiased Marketing Insights

Empower your marketing analytics with automated data connections using Improvado.

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What is LiveRamp?

LiveRamp is a leading data connectivity platform that helps enterprises better understand and engage their customers. By unifying and activating data from various sources, LiveRamp enables marketers to deliver highly personalized and relevant experiences across channels and devices. Large enterprises benefit from using LiveRamp by increasing the effectiveness of their marketing campaigns, improving customer insights, and driving revenue growth.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring tool used by enterprises to create interactive, real-time dashboards and analytics. With its extensive range of data source plugins and customizable visualization options, Grafana enables users to gain valuable insights into complex data sets and make informed decisions. Enterprise companies benefit from using Grafana by consolidating data from multiple sources, simplifying data analysis, and streamlining their monitoring and alerting processes.

Connecting LiveRamp to Grafana

Connecting LiveRamp to Grafana can be achieved through several methods:

  • Use the Grafana data connector specifically designed for LiveRamp integration. This connector allows users to seamlessly import data from LiveRamp to Grafana and create custom visualizations based on their needs.
  • Develop a custom data connector for Grafana by leveraging the LiveRamp API. This method requires programming skills and knowledge of the API's structure and functions.
  • Export data from LiveRamp in a compatible format (e.g., CSV or JSON) and import it into Grafana using the built-in data source options. This process may require manual data transformation and mapping to ensure compatibility with Grafana's visualization tools.
  • Utilize a third-party data integration platform to sync LiveRamp with Grafana. These platforms often provide pre-built connectors, automation features, and data transformation capabilities to simplify the integration process.
  • Choose Improvado as your data integration solution for connecting LiveRamp to Grafana. Improvado's advanced marketing analytics platform streamlines the entire data pipeline, from data extraction and load to data transformation, normalization, and visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting LiveRamp to Grafana with Improvado

Improvado is the best solution for connecting LiveRamp to Grafana because it offers a comprehensive suite of features and benefits that other integration methods don't provide. By using Improvado, you can:

  • Effortlessly extract and load data from LiveRamp to Grafana without the need for manual intervention or custom programming.
  • Automatically transform and normalize data from various sources, ensuring compatibility and reducing the need for manual data manipulation.
  • Access a wide range of metrics and dimensions that can be automatically extracted from LiveRamp, providing deeper insights into your marketing data.
  • Scale your data integration efforts easily as your organization grows and your data sources increase in number and complexity.
  • Receive high-quality customer support from the Improvado team, ensuring a smooth and successful integration process.

Summary of connection LiveRamp to Grafana

In summary, connecting LiveRamp and Grafana is a crucial step for enterprises looking to enhance their marketing analytics capabilities. By choosing Improvado as your data integration solution, you'll benefit from its scalable, customizable platform that handles large volumes of data and centralizes marketing and sales data. The Improvado solution also offers top-notch customer support and a robust set of metrics and dimensions that can be automatically extracted from LiveRamp. To learn more about how Improvado can help you connect LiveRamp to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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