Connect Yandex Direct to Domo Automatically

Empower your marketing analytics with automated data connections using Improvado.

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What is Yandex Direct?

Yandex Direct is a popular advertising platform for businesses to promote their products and services through targeted search and display ads. Enterprise companies can benefit from using Yandex Direct by reaching a broad audience, enhancing brand visibility, and driving high-quality traffic to their websites. The platform offers advanced targeting options, budget control, and campaign performance analytics, making it an ideal choice for large-scale marketing efforts.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization tool designed for enterprise companies. It enables decision-makers to turn raw marketing data into actionable insights by providing real-time data analysis, customizable dashboards, and interactive visualizations. By connecting various data sources like Yandex Direct, Domo helps organizations make data-driven decisions, improve marketing performance, and drive business growth.

Connecting Yandex Direct to Domo

Connecting Yandex Direct to Domo can be achieved through several methods:

  • Manual data export: Export data from Yandex Direct in a supported format, such as CSV or Excel, and then import it into Domo.
  • API integration: Develop a custom data connector using Yandex Direct API and Domo SDK to automate the data extraction, transformation, and loading process.
  • Third-party connectors: Use a pre-built data connector available in the Domo Appstore to connect Yandex Direct and Domo, but be prepared for potential limitations in customization and data syncing.
  • Improvado: Choose Improvado for a scalable, customizable, and efficient solution to extract and load data from Yandex Direct to Domo, while overcoming the limitations of other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Direct to Domo with Improvado

Improvado is the best solution to connect Yandex Direct to Domo because it offers a seamless and efficient data integration process. It is specifically designed for marketing analytics and supports a wide range of metrics and dimensions that can be automatically extracted from Yandex Direct. With Improvado, you get a scalable and customizable solution that can handle large volumes of data, centralize marketing and sales data, and adapt to your unique business requirements. Additionally, Improvado provides high-quality customer support, ensuring a smooth and hassle-free connection between Yandex Direct and Domo.

Summary of connection Yandex Direct to Domo

In summary, connecting Yandex Direct and Domo is a crucial step in enhancing data-driven decision-making within enterprise companies. The Improvado solution offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the optimal choice for integrating these platforms. By centralizing marketing and sales data, Improvado empowers organizations to unlock valuable insights and drive better business outcomes. To explore how Improvado can streamline your Yandex Direct to Domo integration, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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