Connect Outbrain to Grafana to Get Analysis-Ready Data

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What is Outbrain?

Outbrain is a leading native advertising platform that helps enterprise companies reach their target audience through personalized content recommendations on top publisher websites. By using Outbrain, businesses can increase brand awareness, drive targeted traffic, and generate more leads and conversions. With its advanced targeting capabilities, Outbrain helps enterprises effectively allocate their marketing budget and achieve better ROI.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool that enables enterprise companies to create interactive and customizable dashboards. With Grafana, businesses can visualize, explore, and analyze their data in real-time, allowing them to make data-driven decisions and optimize their marketing strategies. Grafana supports a wide range of data sources, making it an ideal solution for companies looking to centralize their data and gain valuable insights.

Connecting Outbrain to Grafana

Connecting Outbrain to Grafana can be achieved through the following steps:

  • First, export your Outbrain data in a format that can be easily imported into Grafana, such as CSV or JSON.
  • Next, set up a Grafana data source that supports the imported data format. For example, you can use a time-series database like InfluxDB or a SQL database like MySQL.
  • Import your Outbrain data into the Grafana data source. This can be done using scripts or tools that support data import, such as Telegraf or Logstash.
  • Create Grafana dashboards and panels to visualize your Outbrain data. Use Grafana's built-in query editor and visualization options to customize the appearance and functionality of the dashboards.
  • Keep your Outbrain data up-to-date by automating the data import process. This can be achieved by setting up scheduled tasks or using third-party tools that support data synchronization.
  • Consider using a data connector, such as Improvado, to simplify the process of extracting and loading data from Outbrain to Grafana. Improvado provides a more streamlined and efficient solution compared to manual methods.

Connecting Outbrain to Grafana with Improvado

Improvado is the best solution for connecting Outbrain to Grafana because it eliminates the need for manual data extraction, transformation, and loading. With Improvado, you can easily automate the entire process, ensuring that your Grafana dashboards are always up-to-date with the latest Outbrain data.

Improvado's data connector supports a wide range of metrics and dimensions, allowing you to automatically extract the most relevant data from Outbrain. Furthermore, Improvado offers advanced data transformation and normalization features, enabling you to clean, format, and enrich your data before importing it into Grafana.

By choosing Improvado, you'll benefit from its scalability, customization options, and high-quality customer support, ensuring a seamless integration between Outbrain and Grafana.

Summary of connection Outbrain to Grafana

In summary, connecting Outbrain to Grafana enables businesses to visualize and analyze their marketing data, leading to data-driven decisions and optimized marketing strategies. While there are several methods to connect these two platforms, using Improvado offers the most efficient and scalable solution. Improvado's advanced data connector ensures seamless data extraction, transformation, and loading, allowing you to centralize your marketing and sales data in Grafana with ease.

With Improvado's scalability, customization options, high-quality customer support, and ability to process large volumes of data, you'll enjoy a seamless integration between Outbrain and Grafana. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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