Connect MediaMath to Grafana with Zero API Maintenance

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What is MediaMath?

MediaMath is a leading programmatic marketing platform, empowering enterprise companies to make data-driven decisions for their advertising campaigns. With its robust targeting capabilities, automated optimization, and real-time analytics, MediaMath helps businesses maximize their return on investment (ROI) and achieve marketing success. By leveraging MediaMath's advanced tools, large organizations can streamline their marketing efforts, enhance customer engagement, and drive growth.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring platform that enables enterprises to gain insights from their data. With its highly customizable dashboards, intuitive query editor, and extensive plugin ecosystem, Grafana allows businesses to visualize and explore complex data sets easily. By integrating Grafana into their workflow, large organizations can effectively monitor key performance indicators (KPIs), track trends, and make informed decisions to improve operations and drive growth.

Connecting MediaMath to Grafana

Connecting MediaMath to Grafana can be achieved using the following steps:

  • First, you need to establish a connection between MediaMath and a database management system (DBMS) to store and manage the data. This can be done using ETL (Extract, Transform, Load) tools or custom-built scripts to extract data from MediaMath and load it into the DBMS.
  • Once the data is stored in the DBMS, you will need to create a connection between the DBMS and Grafana. This can be achieved by configuring a data source in Grafana and providing the required credentials to access the DBMS.
  • After establishing the connection, you can start building your Grafana dashboards by selecting the appropriate data source and defining the queries to fetch the data needed. This process may involve writing SQL queries, selecting metrics and dimensions, and configuring visualization settings.
  • Finally, you can customize your Grafana dashboard to display the most relevant information, tailoring it to your organization's specific needs and goals. This may include creating multiple panels, applying filters, and setting up alerts to monitor your marketing performance closely.
  • Alternatively, you can use Improvado as an all-in-one solution to connect MediaMath to Grafana. Improvado simplifies the entire process by handling the data extraction, transformation, and load, offering an efficient and seamless way to visualize MediaMath data in Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting MediaMath to Grafana with Improvado

Improvado stands out as the best solution to connect MediaMath to Grafana for several reasons. With its powerful data extraction and load capabilities, Improvado automates the entire process, eliminating the need for manual data management and reducing the risk of errors. Furthermore, Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from MediaMath, saving time and effort spent on writing custom queries.

By choosing Improvado, enterprises can take advantage of its scalability, customization options, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, enabling businesses to streamline their analytics efforts and make better-informed decisions.

Summary of connection MediaMath to Grafana

In summary, connecting MediaMath to Grafana can be an efficient and powerful way to visualize and analyze marketing data. However, using Improvado as a complete data pipeline solution offers several advantages, including scalability, customization, high quality of customer support, ability to process large volumes of data, and centralization of marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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