Connect Criteo to Grafana for Unbiased Marketing Insights

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Criteo?

Criteo is a leading global technology company that specializes in performance marketing, providing enterprise companies with personalized online advertising solutions to drive sales and improve customer engagement. By utilizing advanced machine learning algorithms and large-scale data processing, Criteo helps businesses boost their online presence and reach their target audiences more effectively. Some key benefits of using Criteo include increased return on ad spend, higher conversion rates, and improved customer satisfaction.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring platform that allows enterprise companies to create interactive, real-time dashboards and reports. It supports a wide range of data sources, including time-series databases, relational databases, and cloud services. Grafana's flexible query language and customizable visualization options enable businesses to gain valuable insights from their data, improve decision-making, and optimize operational efficiency. Some core advantages of using Grafana include its intuitive user interface, customizable alerting system, and extensive plugin ecosystem.

Connecting Criteo to Grafana

There are several ways to connect Criteo to Grafana, including:

  • Using a third-party data connector or plugin specifically designed to integrate Criteo with Grafana
  • Developing a custom data connector using Criteo's API to fetch and transform data before importing it into Grafana
  • Exporting data from Criteo in a compatible format, such as CSV or JSON, and then importing it into Grafana using a built-in data source or plugin
  • Utilizing a middleware solution, such as a data lake or data warehouse, to store and process data from Criteo before connecting it to Grafana
  • Employing a comprehensive data pipeline solution like Improvado, which covers the entire process from data extraction to visualization, eliminating the need for manual intervention or additional tools. Improvado's data extraction and load capabilities streamline the process of connecting Criteo to Grafana and provide a more efficient and reliable solution than other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting Criteo to Grafana with Improvado

Improvado is an advanced marketing analytics platform that offers a complete data pipeline solution, making it the ideal choice for connecting Criteo to Grafana. With Improvado, businesses can effortlessly extract, transform, and normalize their marketing data from Criteo and other sources, and then visualize it in Grafana.

Some of the key benefits of using Improvado for connecting Criteo to Grafana include:

  • Seamless integration with both Criteo and Grafana, simplifying the data import process
  • Automated data extraction and transformation, ensuring that data is always up-to-date and accurate
  • Access to a comprehensive data dictionary containing all available metrics and dimensions, making it easy to select the most relevant data for visualization in Grafana
  • Flexible data normalization capabilities, allowing users to customize and consolidate their data as needed
  • Scalable and adaptable to handle large volumes of data and complex data structures

Summary of connection Criteo to Grafana

In conclusion, connecting Criteo to Grafana can be achieved using various methods, but the most efficient and reliable solution is utilizing Improvado's advanced marketing analytics platform. Improvado offers a complete data pipeline solution, covering data extraction, transformation, normalization, and visualization. Its scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal choice for enterprise companies looking to centralize their marketing and sales data. To learn more about how Improvado can help you connect Criteo to Grafana, book a call with one of our experts.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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