Connect MailerLite to Grafana for Unbiased Marketing Insights

Accelerate data connection between marketing platforms with Improvado.

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What is MailerLite?

MailerLite is a powerful email marketing platform designed to help enterprise companies streamline their email campaigns, automate workflows, and optimize conversion rates. With its user-friendly interface and robust set of features, MailerLite enables businesses to create, manage, and track email marketing campaigns with ease, ultimately driving engagement and revenue growth.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring platform that allows enterprises to create custom, interactive dashboards for their various data sources. With its extensive plugin ecosystem and powerful query language, Grafana enables businesses to gain valuable insights into their data, identify trends, and make data-driven decisions to improve performance and efficiency.

Connecting MailerLite to Grafana

Connecting MailerLite to Grafana involves several steps, which include:

  • Extracting data from MailerLite: First, you need to access the MailerLite API to extract the relevant data from your email campaigns, including metrics like open rates, click-through rates, and subscriber information.
  • Data transformation and normalization: Next, you must clean, transform, and normalize the extracted MailerLite data to ensure it's in a format compatible with Grafana.
  • Load data into Grafana: Once the data is prepared, you need to load it into Grafana using a data connector or by importing it manually.
  • Create custom dashboards: After the MailerLite data is available in Grafana, you can design and create custom dashboards and visualizations to gain insights into your email marketing campaigns.
  • Automate the process: To ensure your Grafana dashboards are always up-to-date, you can set up a process to automatically extract, transform, and load data from MailerLite to Grafana at regular intervals.
  • Use Improvado: Alternatively, you can simplify the entire process by using Improvado, an advanced marketing analytics platform that automates the data extraction, transformation, and load process, allowing you to quickly and easily connect MailerLite to Grafana.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
Free marketing stack analysis

Connecting MailerLite to Grafana with Improvado

Improvado is the ideal solution for connecting MailerLite to Grafana, as it offers several key benefits over other methods:

  • Effortless data extraction: Improvado's platform automatically extracts relevant metrics and dimensions from MailerLite, saving you time and effort.
  • Data normalization: Improvado's platform also takes care of data transformation and normalization, ensuring your MailerLite data is compatible with Grafana.
  • Automation: With Improvado, you can set up a fully automated process to keep your Grafana dashboards updated with the latest MailerLite data, eliminating manual work and ensuring your insights are always current.
  • Scalability: Improvado's platform is built to handle large volumes of data, making it a perfect fit for enterprise organizations with extensive marketing data needs.

Summary of connection MailerLite to Grafana

In summary, connecting MailerLite to Grafana can be a complex process involving data extraction, transformation, and load. However, by using Improvado, you can simplify this process, saving time and effort while ensuring your Grafana dashboards are always up-to-date with the latest MailerLite data. With its scalability, customization options, high-quality customer support, and ability to handle large volumes of data, Improvado is the ideal solution for enterprise companies looking to centralize their marketing and sales data. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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