Connect Gong to Grafana Automatically

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Gong?

Gong is a conversation analytics and salesforce training platform that helps enterprise companies improve their sales teams' performance. By utilizing artificial intelligence, Gong analyzes sales calls and meetings, providing actionable insights. Enterprises benefit from Gong by enhancing their sales processes, identifying successful tactics, and coaching sales representatives to increase revenue.

What is Grafana?

Grafana is an open-source data visualization and monitoring platform that allows enterprise companies to gain insights from various data sources. With Grafana, businesses can create interactive and customizable dashboards, set alerts, and analyze data to drive informed decision-making. Companies benefit from using Grafana by centralizing data from different sources, making it easier to monitor performance and identify trends.

Connecting Gong to Grafana

Connecting Gong to Grafana can be achieved through the following steps:

  • First, export data from Gong by setting up a data export via API or downloading CSV files.
  • Next, store the exported Gong data in a database that is compatible with Grafana, such as MySQL, PostgreSQL, or InfluxDB.
  • Ensure that Grafana is set up and connected to the desired database.
  • Create a Grafana data connector to link the database with Grafana, enabling data visualization.
  • Import data from Gong to Grafana by creating new queries and visualizations within Grafana, choosing the appropriate metrics and dimensions for analysis.
  • Customize and refine your Grafana dashboard to visualize Gong data effectively, providing insights to drive sales performance improvements.
  • Alternatively, use Improvado to streamline the process of connecting Gong to Grafana, saving time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Grafana with Improvado

Improvado is the best solution for connecting Gong to Grafana as it simplifies the entire process by automating data extraction, transformation, and visualization. With Improvado, there's no need to manually export and import data or set up complex connectors. It offers a wide range of metrics and dimensions that can be automatically extracted from Gong, ensuring accurate and comprehensive data analysis.

Beyond its ease of use, Improvado is built for scalability, handling large volumes of data from multiple marketing and sales sources. Its customization capabilities allow enterprises to tailor the platform to their specific needs, ensuring they get the most value from their data. Additionally, Improvado's high-quality customer support ensures a seamless integration and ongoing assistance for any challenges that arise.

Summary of connection Gong to Grafana

In summary, connecting Gong to Grafana can be a complex process, but using Improvado makes it easy and efficient. The platform's scalability, customization, high-quality customer support, and ability to process large volumes of data make it the ideal solution for enterprise companies looking to centralize and visualize their marketing and sales data. To learn more about how Improvado can help you connect Gong to Grafana, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.

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