Connect Mandrill to Grafana with Zero API Maintenance

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What is Mandrill?

Mandrill is a reliable and scalable email infrastructure service that allows large enterprises to send personalized, one-to-one e-commerce emails and automated transactional emails. By using Mandrill, businesses can optimize their email deliverability, track email performance, and ensure their customers receive important messages in a timely manner. This service is essential for companies with a vast customer base and a high volume of transactional emails.

What is Grafana?

Grafana is a powerful open-source data visualization and monitoring platform that enables enterprises to create customizable and interactive dashboards for better decision-making. With Grafana, companies can explore and analyze real-time data, set up alerts, and share visualizations with their teams. The platform supports a wide range of data sources, making it an ideal solution for large enterprises looking to consolidate and analyze data from multiple sources in a single, unified platform.

Connecting Mandrill to Grafana

Connecting Mandrill to Grafana can be achieved through several steps:

  • First, set up a Mandrill API key to authenticate and connect to the Mandrill data source.
  • Next, create a secure connection between Mandrill and Grafana using a data connector or custom script that helps to extract and load data from Mandrill to Grafana.
  • Configure the data connector or script to ensure that it can handle the specific metrics and dimensions required for your use case.
  • Set up a schedule for data syncing between Mandrill and Grafana, depending on your desired frequency and volume of data transfer.
  • Create Grafana dashboards and visualizations to analyze and display Mandrill data, allowing your team to make data-driven decisions based on the insights provided.
  • An alternative to the manual process of connecting Mandrill and Grafana is to use a dedicated solution like Improvado, which simplifies the data extraction, transformation, and visualization process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Mandrill to Grafana with Improvado

Improvado is the best solution for connecting Mandrill to Grafana because it offers a seamless and efficient data pipeline from data extraction to visualization. With Improvado, you can easily extract and load data from Mandrill to Grafana without the need for custom scripts or complex data connectors. This platform provides a wide range of metrics and dimensions that can be automatically extracted from Mandrill, making it easier for businesses to analyze their transactional emails and improve their email deliverability.

Furthermore, Improvado is designed to handle large volumes of data, ensuring that even the largest enterprises can benefit from its features. Its robust infrastructure and customization options make it an ideal choice for organizations looking to centralize their marketing and sales data in one platform.

Summary of connection Mandrill to Grafana

In summary, connecting Mandrill and Grafana allows large enterprises to visualize and analyze their transactional email data, leading to better decision-making and improved email deliverability. While there are manual methods to achieve this connection, Improvado offers a more efficient and streamlined solution, handling the entire data pipeline from extraction to visualization. This platform is scalable, customizable, and built to handle large volumes of data, making it the ideal choice for enterprises looking to centralize their marketing and sales data. Additionally, Improvado's high-quality customer support ensures that any issues can be quickly resolved. To learn more about how Improvado can help you connect Mandrill and Grafana, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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