Connect Salesforce Marketing Cloud to Redash for Unbiased Marketing Insights

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful digital marketing platform that enables large enterprises to drive customer engagement, optimize customer journeys, and deliver personalized content across multiple channels. By leveraging advanced analytics and AI-powered insights, Salesforce Marketing Cloud helps businesses make data-driven decisions and improve their overall marketing strategies.

What is Redash?

Redash is a popular open-source data visualization and business intelligence tool that allows organizations to explore, analyze, and share their data. With its intuitive user interface and wide range of data connectors, Redash makes it easy for enterprises to connect to various data sources, create custom dashboards, and generate actionable insights for better decision-making.

Connecting Salesforce Marketing Cloud to Redash

Connecting Salesforce Marketing Cloud to Redash can be achieved through several steps:

  • First, ensure that you have the required access and permissions for both Salesforce Marketing Cloud and Redash.
  • Next, set up a data connector for Redash Salesforce Marketing Cloud in Redash by selecting the Salesforce Marketing Cloud data source and providing the necessary API credentials.
  • Once connected, you can start to import data from Salesforce Marketing Cloud to Redash by creating queries and visualizations based on the Salesforce Marketing Cloud data.
  • Customize your Salesforce Marketing Cloud Redash dashboard to display the most relevant metrics and KPIs for your business.
  • Ensure that your data is up-to-date and accurate by scheduling regular data syncs between Salesforce Marketing Cloud and Redash.
  • Consider using a third-party solution, such as Improvado, to simplify the process of connecting Salesforce Marketing Cloud to Redash and streamline the data extraction and load process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Salesforce Marketing Cloud to Redash with Improvado

Improvado is the best solution for connecting Salesforce Marketing Cloud to Redash, as it offers a robust and scalable data pipeline that covers the entire process from data extraction to visualization. With Improvado, you can easily connect Salesforce Marketing Cloud to Redash and automatically extract a wide range of metrics and dimensions from your marketing data. Improvado's platform enables you to centralize all of your marketing and sales data, process large volumes of data, and customize your data pipeline to suit your specific needs.

Furthermore, Improvado provides exceptional customer support, ensuring that you have access to expert guidance and assistance whenever you need it. By choosing Improvado to connect Salesforce Marketing Cloud to Redash, you can unlock the full potential of your marketing data and drive better decision-making for your business.

Summary of connection Salesforce Marketing Cloud to Redash

In summary, connecting Salesforce Marketing Cloud and Redash with Improvado offers numerous benefits for large enterprises. Improvado's comprehensive solution enables you to easily visualize Salesforce Marketing Cloud data in Redash, scale your data pipeline, customize your data extraction and transformation process, and centralize all of your marketing and sales data. Additionally, Improvado's top-notch customer support ensures that you always have access to expert assistance. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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