Connect Microsoft Ads (ex. Bing Ads) to Grafana for Insightful Visualizations

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What is Microsoft Ads (ex. Bing Ads)?

Microsoft Ads (formerly Bing Ads) is a powerful advertising platform utilized by large enterprises to reach potential customers across the Microsoft network. It offers valuable benefits such as advanced targeting options, competitive cost-per-click, and a high-quality audience. By using Microsoft Ads, companies can increase brand visibility, drive more qualified leads, and optimize their marketing spend.

What is Grafana?

Grafana is a popular open-source data visualization and monitoring tool, widely used by enterprise companies to create interactive and customizable dashboards. With Grafana, businesses can efficiently analyze and visualize large volumes of data, enabling them to make data-driven decisions and improve overall performance. Grafana's extensibility and support for various data sources make it an ideal choice for enterprises seeking to consolidate their data and gain valuable insights.

Connecting Microsoft Ads (ex. Bing Ads) to Grafana

Connecting Microsoft Ads to Grafana can be achieved by following these steps:

  • Choose a data connector for Grafana that supports Microsoft Ads as a data source.
  • Set up the data connector by providing the required Microsoft Ads API credentials and authorization details.
  • Configure the data connector to pull the desired metrics and dimensions from Microsoft Ads.
  • Set up a schedule for data import from Microsoft Ads to Grafana, ensuring regular data sync and up-to-date dashboards.
  • Create custom Grafana dashboards using the imported Microsoft Ads data to visualize and analyze key marketing metrics.
  • Ensure proper data transformation and normalization to maintain data consistency and accuracy across multiple data sources.
  • Consider using Improvado, an advanced marketing analytics platform, as an alternative to manually connecting and managing data sources. Improvado enables seamless data extraction, transformation, and loading from Microsoft Ads to Grafana with minimal setup and maintenance.

Extract and load your Microsoft Ads data into Grafana with Improvado for a streamlined and efficient data management process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Microsoft Ads (ex. Bing Ads) to Grafana with Improvado

Improvado is the best solution for connecting Microsoft Ads to Grafana due to its easy-to-use interface, scalability, customization options, and exceptional customer support. With Improvado, you can effortlessly extract data from Microsoft Ads, transform and normalize it, and load it into Grafana for visualization and analysis. The platform offers a wide range of metrics and dimensions that can be automatically extracted from Microsoft Ads, ensuring a comprehensive and insightful analysis of your advertising data.

Moreover, Improvado's ability to centralize data from multiple marketing and sales sources makes it an ideal choice for large enterprises seeking to consolidate their data and gain a holistic view of their marketing performance. The platform's scalability and ability to handle large volumes of data make it a perfect fit for enterprises with growing data needs.

Summary of connection Microsoft Ads (ex. Bing Ads) to Grafana

In summary, connecting Microsoft Ads and Grafana is an essential step for large enterprises to gain valuable insights into their marketing performance. Improvado offers a seamless and efficient solution for connecting the two platforms, providing benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data with Improvado, companies can unlock the full potential of their data and make data-driven decisions to optimize their marketing efforts. Book a call with an Improvado expert today to learn more about how the platform can help you connect Microsoft Ads to Grafana and elevate your marketing analytics.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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