Connect Google Ad Manager to Qlik to Eliminate Human Error

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What is Google Ad Manager?

Google Ad Manager is a comprehensive advertising platform that allows large enterprises to effectively manage their ad revenue. By streamlining the ad serving process, optimizing ad performance, and providing a unified platform for managing multiple ad networks and formats, Google Ad Manager helps companies increase their advertising revenue and gain insights into their audience's behavior. With advanced targeting and forecasting capabilities, it enables businesses to make data-driven decisions to maximize their ad revenue potential.

What is Qlik?

Qlik is a powerful data visualization and business intelligence platform that enables enterprise companies to gain valuable insights from their data. With its unique associative analytics engine and AI-driven insights, Qlik helps businesses uncover hidden patterns and trends within their data, empowering them to make more informed decisions. Qlik's flexible, scalable platform supports a wide range of data sources and offers self-service analytics, allowing users of all skill levels to explore and analyze data with ease.

Connecting Google Ad Manager to Qlik

There are several methods to connect Google Ad Manager to Qlik, including:

  • Using Qlik's native connectors to import data from Google Ad Manager directly into Qlik.
  • Developing a custom connector using Qlik's APIs to fetch data from Google Ad Manager and load it into Qlik.
  • Exporting data from Google Ad Manager in CSV format and then importing it into Qlik using the Data Load Editor.
  • Utilizing third-party tools and middleware solutions to extract, transform, and load (ETL) data from Google Ad Manager to Qlik.
  • Choosing Improvado as an all-in-one solution to seamlessly connect Google Ad Manager to Qlik, eliminating the need for complex integrations or custom connectors.

Improvado offers a superior alternative to other methods of connecting Google Ad Manager to Qlik. With its advanced data extraction and load capabilities, Improvado simplifies the entire process and saves time by automating data transfers between the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Qlik with Improvado

Improvado is the best solution to connect Google Ad Manager to Qlik for several reasons:

  • It offers a hassle-free, fully managed data pipeline that can handle large volumes of data with ease.
  • Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Google Ad Manager, ensuring comprehensive data analysis and visualization.
  • The platform is highly customizable, allowing users to tailor the integration to fit their specific requirements and preferences.
  • Improvado's superior customer support ensures a smooth onboarding process and ongoing assistance throughout the integration and beyond.

By choosing Improvado, businesses can focus on gaining valuable insights from their Google Ad Manager data without worrying about the complexities of connecting the platforms.

Summary of connection Google Ad Manager to Qlik

In summary, connecting Google Ad Manager and Qlik is a critical step for enterprises looking to gain valuable insights from their advertising data. Improvado offers a comprehensive, customizable solution that simplifies this process, ensuring seamless data transfers between the two platforms. With its scalability, high-quality customer support, and ability to process large volumes of data, Improvado is the ideal choice for businesses seeking to centralize their marketing and sales data. To explore how Improvado can help your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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