Connect Google Ad Manager to GoodData to Make Data-Driven Decisions

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad-serving platform designed for enterprise companies, helping them streamline their digital advertising operations. By utilizing Google Ad Manager, businesses can manage, optimize, and track ad performance across various channels, formats, and devices. This enables organizations to maximize ad revenue, increase efficiency, and deliver targeted ads to the right audiences.

What is GoodData?

GoodData is a leading business intelligence (BI) and data visualization platform designed for large enterprises. This powerful analytics tool allows organizations to collect, analyze, and visualize data from various sources, delivering actionable insights that drive business growth. GoodData enables users to create custom reports and dashboards, empowering decision-makers with real-time, data-driven insights for better strategic planning and improved performance.

Connecting Google Ad Manager to GoodData

Connecting Google Ad Manager to GoodData can be achieved through several methods:

  • Using Google Ad Manager's API to extract raw data and then importing it to GoodData for analysis and visualization.
  • Utilizing a third-party data connector, such as Fivetran or Stitch, to synchronize Google Ad Manager and GoodData and automate data transfer.
  • Developing a custom solution that integrates Google Ad Manager with GoodData, tailored to the specific needs and requirements of your organization.
  • Leveraging Improvado's data extraction and load (EL) capabilities to simplify the process of connecting Google Ad Manager to GoodData, offering a more efficient and reliable solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to GoodData with Improvado

Improvado is the optimal solution for connecting Google Ad Manager to GoodData, offering a seamless and comprehensive integration process. With Improvado, you can automatically extract and load data from Google Ad Manager to GoodData, without the need for complex coding or technical expertise. Moreover, Improvado enables you to access a wide range of metrics and dimensions from Google Ad Manager, ensuring thorough and accurate data analysis.

By choosing Improvado, you benefit from a platform that is highly scalable and customizable, allowing you to easily adapt and expand your data analytics capabilities as your organization grows. Furthermore, Improvado's dedication to providing exceptional customer support ensures that any issues or queries are promptly resolved, maximizing your success in connecting Google Ad Manager and GoodData.

Summary of connection Google Ad Manager to GoodData

In summary, connecting Google Ad Manager to GoodData is a valuable process that empowers businesses with comprehensive ad performance analytics and data-driven insights. Improvado stands out as the best solution for this integration, offering scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can unleash the full potential of your analytics and make smarter, data-driven decisions. To learn more about Improvado's capabilities and how it can benefit your organization, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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