Connect Google Ad Manager to Redash to Get Analysis-Ready Data

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform that helps large enterprises maximize revenue and streamline their marketing efforts. This robust solution unifies ad serving, sales, and delivery across multiple channels, enabling businesses to manage their inventory effectively, target their audience precisely, and optimize their ad campaigns. By leveraging Google Ad Manager, companies can boost their ROI and enhance their overall marketing strategy.

What is Redash?

Redash is an open-source data visualization and collaboration tool that enables organizations to explore, analyze, and share their data effortlessly. With its intuitive user interface and wide range of visualization options, Redash helps enterprises transform raw data into meaningful insights, thereby facilitating data-driven decision-making. Moreover, Redash allows users to create custom dashboards, schedule reports, and collaborate with their team members for a more efficient and streamlined analytics workflow.

Connecting Google Ad Manager to Redash

Connecting Google Ad Manager to Redash can be done through the following steps:

  • Create a Google API Key and access the Google Ad Manager API to retrieve the necessary data.
  • Use a scripting language, such as Python or R, to extract data from Google Ad Manager and convert it into a format compatible with Redash.
  • Store the extracted data in a database, like PostgreSQL or MySQL, that is supported by Redash.
  • Establish a connection between Redash and the database by providing the required credentials in Redash's data source settings.
  • Create custom queries in Redash to analyze and visualize the Google Ad Manager data in the desired format.
  • Set up scheduled data refreshes to ensure that the Redash dashboard stays up-to-date with the latest data from Google Ad Manager.
  • Alternatively, utilize an advanced marketing analytics platform like Improvado to automate the entire process of extracting, transforming, and loading data from Google Ad Manager to Redash.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Redash with Improvado

Improvado is the ideal solution for connecting Google Ad Manager to Redash, as it offers a complete data pipeline that covers data extraction, transformation, normalization, and visualization. With Improvado, you no longer need to worry about writing complex scripts or managing databases, as it automates the entire process for you. Moreover, Improvado's data connector for Redash Google Ad Manager supports a wide range of metrics and dimensions, enabling you to customize your Redash dashboard according to your business needs. Additionally, Improvado's high-quality customer support ensures that you receive assistance whenever you need it, making the process of connecting Google Ad Manager to Redash hassle-free and efficient.

Summary of connection Google Ad Manager to Redash

In summary, connecting Google Ad Manager and Redash can be a complex process that requires technical expertise. However, with Improvado's advanced marketing analytics platform, you can simplify this process and focus on analyzing and visualizing your data. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the perfect solution for large enterprises. Furthermore, Improvado centralizes marketing and sales data, enabling you to make informed, data-driven decisions. To learn more about how Improvado can help you connect Google Ad Manager to Redash, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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