Connect Google Ad Manager to Cumul.io Automatically

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What is Google Ad Manager?

Google Ad Manager is a comprehensive ad management platform that allows large enterprises to streamline their advertising operations, maximize revenue, and gain better insights into their ad performance. By utilizing Google Ad Manager, companies can easily manage multiple ad networks, optimize their ad inventory, and access advanced targeting and reporting features to make data-driven decisions with ease.

What is Cumul.io?

Cumul.io is a powerful data visualization platform designed for enterprise companies to create interactive and customizable dashboards and reports. With Cumul.io, businesses can easily visualize complex data from various sources, enabling them to discover hidden insights and make informed decisions. Cumul.io's intuitive drag-and-drop interface allows users to create visually appealing dashboards with minimal technical expertise, while its robust API and integration capabilities ensure seamless compatibility with numerous data sources and BI tools.

Connecting Google Ad Manager to Cumul.io

Connecting Google Ad Manager to Cumul.io can be achieved through several methods:

  • Using the native Cumul.io data connector for Google Ad Manager – this allows for a direct connection and easy data import from Google Ad Manager to Cumul.io.
  • Exporting Google Ad Manager data as CSV or Excel files, and then importing these files into Cumul.io.
  • Utilizing a third-party data connector or ETL (Extract, Transform, Load) tool to link Google Ad Manager to Cumul.io – this can provide additional flexibility and customization options, but may also require more technical expertise to set up and maintain.
  • Using Improvado, a comprehensive marketing analytics platform that offers a complete data pipeline solution, including data extraction and load capabilities, to effortlessly connect Google Ad Manager to Cumul.io and centralize your marketing and sales data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google Ad Manager to Cumul.io with Improvado

Improvado is the ideal solution for connecting Google Ad Manager to Cumul.io, as it offers numerous advantages over other connection methods. By using Improvado, you can effortlessly extract data from Google Ad Manager, transform and normalize it, and then load it into Cumul.io for seamless visualization. Improvado's platform supports a wide range of metrics and dimensions, allowing for greater customization and more precise analysis of your Google Ad Manager data. Moreover, Improvado offers robust scalability, making it suitable for handling large volumes of data, as well as exceptional customer support to ensure a smooth and hassle-free integration process.

Summary of connection Google Ad Manager to Cumul.io

In summary, connecting Google Ad Manager and Cumul.io using Improvado offers numerous benefits, including scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing your marketing and sales data with Improvado, you can gain a comprehensive overview of your advertising performance, identify trends, and make data-driven decisions to optimize your campaigns. To learn more about how Improvado can help you integrate Google Ad Manager with Cumul.io, book a call with one of our experts today.

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Track budget pacing. Our weekly ad spend is $2K per campaign. Show all campaigns that overspent or underspent this week.
Getting data from
Here's a list of campaigns not meeting your budget guidelines:
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Show total ad spend for Google Ads, Bing and LinkedIn for the last 6 months.
Our target CPL is $1,500. Show Google Ads campaigns exceeding target CPL.
Show conversions by campaign name by countries for the last 90 day
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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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