Connect Skai to Qlik to Make Data-Driven Decisions

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What is Skai?

Skai is a powerful marketing analytics platform that provides large enterprises with valuable insights into their marketing campaigns. By using Skai, companies can optimize their marketing strategies, identify trends, and make data-driven decisions to improve their overall performance. With features such as predictive analytics, automated bidding, and cross-channel reporting, Skai helps businesses gain a competitive edge in the market.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform that enables enterprises to analyze and visualize their data. This powerful tool offers features such as interactive dashboards, advanced analytics, and self-service capabilities, allowing businesses to make smarter decisions and drive better outcomes. By utilizing Qlik, large enterprises can uncover hidden insights, identify trends, and explore their data in a visually engaging way.

Connecting Skai to Qlik

To connect Skai to Qlik, follow these steps:

  • First, ensure that you have access to both Skai and Qlik accounts, along with the necessary permissions.
  • Create an API key in Skai, which will be needed to establish a connection with Qlik.
  • Identify the Skai data you want to import into Qlik and prepare your data for extraction. This may include filtering, aggregating, or transforming the data as needed.
  • Use a data connector for Qlik Skai, such as the Qlik Skai connector, to establish a connection between the two platforms.
  • Configure the Qlik data connector to extract data from Skai to Qlik, specifying the metrics and dimensions you want to import.
  • Load the extracted data into Qlik, mapping the Skai fields to the appropriate Qlik fields.
  • Set up a schedule for data synchronization, ensuring that your Skai data remains up-to-date in Qlik.
  • Create visualizations and dashboards in Qlik using your Skai data to gain insights and make data-driven decisions.
  • Alternatively, consider using Improvado, an advanced marketing analytics platform, to simplify the process of connecting Skai to Qlik and centralize your marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Free marketing stack analysis

Connecting Skai to Qlik with Improvado

Improvado is an ideal solution for connecting Skai to Qlik, as it offers a complete data pipeline from data extraction, through data transformation and normalization, to data visualization. With Improvado, businesses can easily extract and load data from Skai to Qlik, ensuring that their marketing data is centralized and up-to-date. Moreover, Improvado provides a comprehensive data dictionary that includes all the available metrics and dimensions, making it simple to extract the data you need from Skai.

By choosing Improvado, businesses benefit from its scalability, customization, and ability to process large volumes of data. In addition, Improvado offers high-quality customer support, ensuring that any issues are promptly resolved and that businesses can make the most of their marketing data.

Summary of connection Skai to Qlik

In summary, connecting Skai and Qlik allows businesses to visualize and analyze their marketing data, leading to smarter decisions and improved performance. By using Improvado, businesses can simplify the process of connecting Skai to Qlik, centralizing their marketing and sales data and benefiting from the platform's scalability, customization, and high-quality customer support. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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